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  • Premium OTT in Asia - Q&A with Jenni Chase, Mediacorp

    In this exclusive Q&A, Jenni Chase, vice president, digital sales, solutions & operations at Mediacorp, and judge of The Wires Global 2021, outlines the nature of premium over-the-top (OTT) streaming in Asia, and how advertisers can realise the opportunity offered by [...]

  • GCHQ Strikes Deal With AWS; FaZe Clan to go Public

    In today's ExchangeWire news digest: GCHQ have championed a cloud deal with Amazon Web Services; FaZe Clan prepare for IPO with support from a SPAC; and Rock Content raise USD$30m (£21.7m) in a Series B round.   UK spy agencies strike deal [...]

  • Putting Customers, Insights, and Registration at the Heart of Growth Strategy

    Ahead of ATS London 2021, Paul Hood, director of business planning for The Sun at News UK, outlines three key aspects of the The Sun's growth strategy: incentivised registration, collaboration with platforms, and continual experimentation with engagement and data collection [...]

  • The CTV Opportunity in the EU5: Q&A with Ed Wale, Magnite

    In this exclusive interview ahead of ATS London 2021, Ed Wale, MD CTV, EMEA at Magnite, delves further into the findings of Magnite's 'CTV Is For Everyone' report. The research builds on SpotX's 2020 report of the same name and Magnite's [...]

  • Misinformation Allegations in The Facebook Papers; Google Faced with Unredacted Court Papers

    In today's ExchangeWire News Digest: Facebook have selectively controlled hate speech in India; a New York Judge revealed newly unredacted court papers relating to Google's lawsuit; and VideoAmp raise USD$275m (£199.7m) in a Series F round.   Facebook have selectively controlled hate [...]

  • The Future of Digital Advertising: Q&A With Permutive

    Ahead of Permutive’s panel at ATS London (3 November) — Putting Your Currency to Good Work: Data Management & Activation —  Morika Georgieva, Customer Success Lead, EMEA at Permutive speaks to ExchangeWire to discuss the connection between privacy, technology and [...]

  • Everyone Should Be Prioritising Addressability: Q&A with Travis Clinger, LiveRamp

    In this exclusive interview ahead of ATS London 2021, Travis Clinger, SVP addressability and ecosystem at LiveRamp, explains why the ad tech industry should be investing in addressability to improve their operations and to build consumer trust.   Why should marketers invest in [...]

  • Amazon Accused of Rigging Search Results; Localised LinkedIn Shut Down in China

    In this weekly segment, ExchangeWire sums up key industry updates in media, marketing, and commerce from around the globe. In this edition: Amazon have been accused of anticompetitive behaviour; Microsoft are shutting down their localised version of LinkedIn in China; [...]

  • The MadTech Podcast Special: Media Plan Diversity

    Our eleventh edition of The MadTech Podcast Special explores media plan diversity. With the rise of diversity within the digital marketing industry, the concept is becoming a fascinating point of discussion in the production of display ad campaigns. In this episode, [...]

  • Mark Zuckerberg Faces Attorney General Pressure; Amazon Ads Undergo Name Change

    In today’s ExchangeWire news digest: Mark Zuckerberg has been targeted by US attorney general; Amazon Ads sees a recent name change; and Batch raises $23m (£16.6m) in investment.   Mark Zuckerberg has been named in lawsuit   The District of Columbia’s attorney general, Karl [...]