Publicis Media's Jo Mackenzie on ‘Green’ Claims, Free Netflix, and Digital Transformation
On this week’s episode of TheMadTech Podcast, Jo Mackenzie, managing director of Publicis Media Precision APAC, joins ExchangeWire’s Rachel Smith and Ciaran O'Kane to discuss the latest news in media, marketing, and commerce. This week, they cover: - The Advertising Standards Authority [...]
MINT's Carlo De Matteo on the Inefficiency of the Planning Buying Process
In this latest episode of TraderTalk TV, Carlo De Matteo, COO of MINT, joins ExchangeWire’s Ciaran O’Kane to discuss the inefficiency of the planning buying process. In this session, De Matteo and O’Kane cover: - the current inefficiencies of the planning/buying process - [...]
Microsoft Windows Store Opens up to Third-Party Storefront Apps; Meesho Raises USD$570m
In today’s ExchangeWire news digest: Microsoft Store opens to third-party storefront apps; Meesho have raised USD$570m; and Sinch acquires Pathwire in a USD$1.9bn deal. Microsoft’s app store has opened to third-party storefront apps Microsoft have announced that they are opening their Window’s [...]
Programmatic Will Help Unlock the Value of Audio - Q&A with Benjamin Masse, Triton Digital
Ahead of ATS London 2021, Benjamin Masse, managing director, market development and strategy at Triton Digital, gives an overview of the current programmatic audio landscape - as well as its challenges and its opportunities - in this exclusive Q&A. 1. How [...]
Netflix acquires Night School Studio; Sisu raises USD$62m (£46m) in investment
In today’s ExchangeWire news digest: Netflix acquires Night School Studio; Sisu raises USD$62m (£46m) in investment; and Conexiom announces growth investment of USD$130m (£96.5m). Netflix have acquired Night School Studio Night School Studio, an independent video game developer, have announced that it [...]
Google Ads Announces Data-Driven Attribution as Default Model; Facebook Invests USD$50m to Build the Metaverse
In today’s ExchangeWire news digest: Google announces data-driven attribution as the default model in Google Ads; Facebook invests USD$50m to build the metaverse; and Optimove have raised USD$75m in venture capital. Google Ads announces data-driven attribution as the future Google have announced [...]
How are CTV Ad Breaks Evolving?
In this article written exclusively for ExchangeWire, Paul Gubbins, VP, CTV strategy, Publica, discusses why publishers need to remedy consumer-unfriendly advertising breaks in connected TV (CTV) streaming, alongside the fixes available. If the promise of the addressable TV landscape is ever [...]
Google Seeks Settlement Over Antitrust Investigation; WPP Fined USD$19m (£13.9) by the SEC
In today’s ExchangeWire news digest: Google seeks settlement over antitrust investigation; WPP fined USD$19m (£13.9) by the SEC over bribery claims; and Twitter accepts Bitcoin in a new tipping scheme. Google seeking settlement over EU antitrust investigation Google have offered a settlement [...]
Google Abusing Market Position in India; Fivetran nets USD$565m (£413m) and acquires HVR
In this weekly segment, ExchangeWire sums up key industry updates in media, marketing, and commerce from around the globe. In this edition: reports suggest that Google have been committing anticompetitive practices relating to its Android mobile operating system in India; [...]
The Women In Programmatic Network's Niki Chana on UK Broadcasters; Douyin; and Discord
On this week's episode of TheMadTech Podcast, Niki Chana, board member of The Women in Programmatic Network, joins ExchangeWire's Anne-Marie Sheedy and Mat Broughton to discuss the latest news in media, marketing, and commerce. This week, they cover: - UK broadcasters BBC, [...]
Popular Tradertalks
Latest Posts
-
UK Festive Season Ad Spend Expected to Hit £10.5bn; Apple to Face First EU Fine Under DMA; UK Gov Testing AI Chatbot -
L’Oréal’s Rafael Aquino on Improving Trust in Data Ownership, Transparency and Safety -
Google Unveils Curation Capability; IAB Europe Report Uncovers Latest Programmatic Attitudes; New York Times Subscriber Growth Slows -
Paramount Faces Ad Targeting Lawsuit; Amazon Prime Introduces AI-Powered Recaps; Snapchat Expands Retail Gift Cards -
Sky Faces Bill for Underpaying Ad Partners; Meta Digital Ad Growth Slows
Follow ExchangeWire