Retail Delivery Group's Dan Hodgson on Cookie Pop-Ups, the Apple-Epic Verdict, and Post-Cookie Preparations
On this week’s episode of The MadTech Podcast, Dan Hodgson, commercial lead at Rail Delivery Group, joins ExchangeWire’s Grace Dillon and Rachel Smith to discuss the latest news in ad tech and martech. Together, they cover: – The UK’s information commissioner, Elizabeth [...]
MPL Reach Unicorn Status; Fox Acquire TMZ
In today's ExchangeWire news digest: Mobile Premier League become the second Indian gaming platform to reach unicorn status; Fox Corp. agree to buy TMZ; and TikTok face two new probes from the Irish Data Protection Commission. MPL reach unicorn status Mobile Premier [...]
Vote for Your Ad Tech Rising Star & Ad Tech Personality of the Year
ExchangeWire's awards programme, The Wires, announces the return of the ‘Ad Tech Personality of the Year’ and ‘Ad Tech Rising Star’ awards for 2021. Now in its seventh year, Ad Tech Personality of the Year recognises an individual who has made [...]
Alkimi Exchange's Ben Putley on the Evolution of Infrastructure in Ad Tech
In this latest episode of TraderTalk TV, Ben Putley, CEO and co-founder of Alkimi Exchange, joins ExchangeWire’s Ciaran O'Kane to discuss the evolution of infrastructure in ad tech. In this session, Putley and O'Kane cover: – the current nature of the programmatic [...]
Irish DPC Criticised Over GDPR Enforcement; Australian Court Uphold Content Liability Ruling
In today's ExchangeWire news digest: the Irish Data Protection Commission face criticism for failing to resolve GDPR complaints; Australia's High Court upholds a ruling making media organisations legally responsible for readers' social media comments; and TikTok trial expanding their ecommerce [...]
Google Fined by South Korea; Mailchimp Acquired by Intuit
In today's ExchangeWire news digest: Google are hit with a USD $177m fine from South Korea's regulators; Mailchimp are acquired by Intuit for around USD $12bn; and authorities in Beijing are reportedly seeking to dismantle Ant Group's Alipay. Google fined USD [...]
Programmatic Audio for Marketers
Following the Interactive Advertising Bureau’s Podcast Upfront conducted last week, in which it was revealed that marketers are adapting to fragmentation issues within audio by adopting contextual targeting solutions, ExchangeWire speaks to industry professionals for their take on how advertisers [...]
Apple Ordered to Open App Payments; Marshmallow Raise $85m
In today's ExchangeWire news digest: Apple are ordered to allow app developers offer alternative payment methods to the App Store; insurtech startup Marshmallow reach unicorn status after a USD $85m Series B funding round; and TikTok launch Effect Studio AR [...]
Australia Mulls New Digital Wallets Regulation; ByteDance Acquire Pico
In this weekly segment, ExchangeWire sums up key industry updates in media, marketing, and commerce from around the globe. In this edition: Australia consider tighter regulations for digital payment systems; ByteDance are set to acquire Chinese VR headset maker Pico; [...]
The MadTech Podcast Special: Demystifying Mobile In-App Advertising
Our ninth edition of The MadTech Podcast Special explores the mobile in-app ecosystem. One of the most exciting yet misunderstood parts of the industry, mobile in-app is becoming increasingly sophisticated as it keeps pace with demand from publishers and marketers alike. In [...]
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