UK Government Explore GDPR Alternative; Heroes Raise $200m
In today's ExchangeWire news digest: the UK government are exploring an alternative to GDPR; UK-based ecommerce 'roll-up' firm Heroes have raised USD $200m; and ProbablyMonsters, a AAA game company, also raise USD $200m. UK government look for GDPR alternative The UK government [...]
Digiseg's Søren Dinesen on Measurement and Targeting in a Post-Cookie, Post-ID World
In this latest episode of TraderTalk TV, Søren Dinesen, co-founder of Digiseg, joins ExchangeWire’s Ciaran O'Kane to discuss measurement and targeting in a post-cookie, post-ID world. In this session, Dinesen and O'Kane cover: – who Digiseg are and what they do – how [...]
Databricks Reach $38bn Valuation; Playtika Acquire Reworks
In today's ExchangeWire news digest: Databricks have raised USD $1.6bn at a valuation of USD $38bn; Playtika have entered the 'Design Entertainment' space by acquiring Reworks; and Samsung will remove ads from three of their default apps. Databricks raise USD $1.6bn [...]
Creative in Digital Audio: Q&A with Dan Price, Price Brothers
In this exclusive interview with ExchangeWire, Dan Price, Partner at Price Brothers and Founder of Oink Ink, details how the use of creative in digital audio is set to change with the advent of new technologies, alongside what opportunities the [...]
China Pass Strict New Privacy Law; TikTok Questioned Over Biometric Data Collection
In today's ExchangeWire news digest: China have introduced a new law that will restrict tech firms' collection of user data; TikTok's CEO is questioned by US senators over the company's collection and use of biometric information; and Studio Sirah have [...]
Media, Marketing & Commerce Investment Series - Part 3: IPO
In the final part of this three-part commentary series on media, marketing, and commerce investment, ExchangeWire speaks to industry professionals involved in initial public offerings (IPOs) over 2021 for insight as to why 2021 is ideal for listing publicly, and [...]
Media, Marketing & Commerce Investment Series - Part 2: M&A
In part two of this three-part commentary series on media, marketing, and commerce investment, ExchangeWire speaks to industry professionals involved in M&A transactions over 2021 for insight as to how consolidation is developing within the sectors. Key statistics (2021, to-date)* - Total [...]
Preparing for a Cookieless Future with Contextual Advertising
In this exclusive article, Albert Nieto, co-CEO of Seedtag, explains why advertisers should invest in contextual targeting as the end of third-party cookies edges closer. Google recently announced that it is delaying its plans to phase out third-party cookies in the [...]
TV Streaming Usage Up 13%; Mailchimp Reportedly Mulling $10bn Sale
In this weekly segment, ExchangeWire sums up key industry updates in media, marketing, and commerce from around the globe. In this edition: a study finds that streaming TV usage grew 13% in Q2; Mailchimp are reportedly contemplating a sale that [...]
Johnson & Johnson's Kenneth Sim on Facebook's Ad Restructure, APAC's Gen Z, and Streaming in Southeast Asia
On this week’s episode of The MadTech Podcast, Kenneth Sim, digital marketing manager at Johnson & Johnson, joins ExchangeWire’s Mat Broughton and Rachel Smith to discuss the latest news in ad tech and martech. Together, they cover: – Facebook are restructuring their ads [...]
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