The Future of Television with Paul Gubbins
Industry stalwart and CTV expert Paul Gubbins joins John Still in the ExchangeWire office to discuss the past, present and future of television. The CTV landscape is evolving quickly, as more and more viewers turn to streaming services. How can advertisers [...]
The ExchangeWire Media Pulse: H1 2024
The start of 2024 was truly a whirlwind. From legal spats between publishers and big tech over AI, to the return of big-ticket investment in the ad tech industry, and of course Google delaying cookie deprecation (only to reverse track [...]
Cedara Launches Out-of-Home (OOH) Measurement Tool for Industry Emissions Transparency
Cedara, the Carbon Intelligence Platform, today (August 6th, 2024) announces the launch of its groundbreaking out-of-home (OOH) measurement tool, setting a new industry standard in sustainability and carbon emissions transparency. This innovative product is the first to measure traditional and [...]
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