Kuaishou Close Zynn; NotCo Reach Unicorn Status
In today's ExchangeWire news digest: Kuaishou announce they will close down their Zynn app; plant-based food maker NotCo secure Unicorn status after new funding round; and Australian agencies Half Dome and Consumedia merge. Kuaisho shutter Zynn app Chinese tech company Kuaishou have [...]
The State of Programmatic in JAPAC - 2021
Despite a hugely challenging 12 months in terms of both the ongoing coronavirus pandemic and the deprecation of third-party identifiers, programmatic investment and spend is growing at a rapid rate across the Japan and Asia-Pacific (JAPAC) region, with nearly two [...]
An In-Depth Look at In-Game Mobile Advertising
According to App Annie’s 2021 State of Mobile Report, mobile gaming grew 20% year over year in 2020 in both users and total consumer spend. But that jump has not yet translated to an increase in mobile marketers’ media spend [...]
According to App Annie’s 2021 State of Mobile Report, mobile gaming grew [...]
S4 Acquire Destined; Samsung's Profits Rise Amid Chip Demand
In today's ExchangeWire news digest: ad giant S4 Capital have acquired marketing firm Destined; high demand for memory chips send Samsung's profits up; and Japanese trainer re-seller SODA raise USD $56.4m in a series C funding round. S4 Capital acquire Destined S4 [...]
The MadTech Webcast: The Future of the Ad Tech Infrastructure
Ben Putley, co-founder and CEO of Alkimi Exchange and Benjamin Jorgensen, CEO and co-founder of Constellation Network join ExchangeWire's Ciaran O’Kane to discuss the future of the ad tech infrastructure in this MadTech Webcast. Together, Putley, Jorgensen, and O'Kane discuss: - How [...]
Ad Spend to Rise, Say Zenith; Swvl Go Public Via SPAC Deal
In today's ExchangeWire news digest: Zenith's latest Advertising Expenditure Forecasts report finds that ad spend is set to rise; Egyptian ride-sharing service Swvl go public through a SPAC merger; and Twitter make a fresh effort to get into ecommerce. Ad spend [...]
Contextual Advertising in Emerging Channels
In this article, ExchangeWire speaks to a quartet of industry professionals on their views on how contextual advertising solutions can be applied to emerging channels such as DOOH, CTV, and gaming. Context in DOOH With outdoor activities resuming, we’re seeing a very [...]
Paytm to go Public; China Issue Tech "Rectification" Program
In this weekly segment, ExchangeWire sums up key industry updates in media, marketing, and commerce, from around the globe. In this edition: Indian digital payments leader Paytm plan to go public; China’s Ministry of Industry and Information Technology issue a [...]
Carousell's JJ Eastwood on Social Media Audits, SMS for Brands, and DTC Supply Chain Woes
On this week’s episode of The MadTech Podcast, JJ Eastwood, managing director at Carousell Media Group, joins ExchangeWire’s Mat Broughton and Rachel Smith to discuss the latest news in ad tech and martech. Together, they cover: - Twitter have agreed to let the [...]
Walmart Begin Selling eCommerce Tech; Facebook Financial Growth Fastest in 5 Years
In today's ExchangeWire news digest: Walmart have partnered with Adobe to make the tech behind their Marketplace offering available to other retailers; Facebook report the fastest quarterly growth for 5 years in Q2 2021, but warn that growth will slow; [...]
Popular Tradertalks
Latest Posts
-
The Wires 2024: Celebrating Another Remarkable Year of Ad Tech -
The Stack: UK Festive Season Ad Spend to Break New Record; Video Giants Face Hurdles -
UK Festive Season Ad Spend Expected to Hit £10.5bn; Apple to Face First EU Fine Under DMA; UK Gov Testing AI Chatbot -
L’Oréal’s Rafael Aquino on Improving Trust in Data Ownership, Transparency and Safety -
Google Unveils Curation Capability; IAB Europe Report Uncovers Latest Programmatic Attitudes; New York Times Subscriber Growth Slows
Follow ExchangeWire