×
  • Electric Advertising: Q&A with Adrian Keen, InstaVolt

    Amid the furore of the pandemic, last year it was announced that new petrol and diesel cars will no longer be sold in the UK from 2030 onwards, with similar measures imposed by nations including Canada, France, Norway, and the [...]

  • "The Line Between Digital and Non-Digital is Blurring": Q&A with Dhanush RL, Zettle by PayPal

    In this exclusive Q&A with ExchangeWire, Dhanush RL, upper-funnel lead at Zettle and The Wires Global 2021 judge, discusses the importance of digital, and considers the impact that changes to ad tech's infrastructure has had, and will have, on brands. How important [...]

  • ShareChat Reach $2.88bn Valuation; ITV Report Revenue Recovery

    In today's ExchangeWire digest: ShareChat reach a valuation of USD $2.88bn after raising USD $145m in a series F funding round; ITV celebrate gaining higher ad revenues; and Unacademy acquire Rheo TV.   ShareChat raise USD $145m, bring valuation to USD $2.88bn Leading [...]

  • Brand Safety in the Privacy-First Era

    In an 18-month period punctuated by a global virus; an especially vitriolic US election which preceded an attack on the Capitol building; and the lumbering boulder of Brexit, concerns over brand safety have understandably been high. While the term “fake [...]

  • China Issue Tech "Rectification" Program; Zomato's Shares Surge After Debut

    In today's ExchangeWire news digest: China's Ministry of Industry and Information Technology have issued the nation's tech firms with a 6-month rectification program to address anticompetitive practices and security threats; Indian food delivery startup Zomato have seen their share value [...]

  • Brand Partnerships: Key Considerations for 2021-2022

    In this exclusive interview with ExchangeWire, Harmony Murphy, GM Advertising UK at eBay and The Wires Global 2021 judge, outlines the key elements constituting a successful brand partnership, and how these are set to change over 2021-2022 as the coronavirus [...]

  • Paytm to Go Public; Facebook Pledge $1bn to Content Creators

    In today's ExchangeWire news digest: Indian digital payments leader Paytm plan to go public; Facebook pledge USD $1bn to content creators; and Revolut become the UK's most valuable fintech.   Paytm prepare for IPO Indian digital payments leader Paytm are planning to go [...]

  • Zoom Acquire Five9; Fast Radius Go Public Via SPAC

    In this weekly segment, ExchangeWire sums up key industry updates in media, marketing, and commerce, from around the globe. In this edition: Zoom acquire cloud communications company Five9; digital manufacturing company Fast Radius go public via a USD $1.4bn SPAC [...]

  • The MadTech Podcast Special - the Future of Measurement and the Role of Brand Suitability and Context

    Our eighth edition of The MadTech Podcast Special explores the future of measurement, and the role of brand suitability and contextual in a world that puts privacy at its centre. In this episode, Rich Raddon, co-CEO of Zefr and Stevan Randjelovic, director, [...]

  • Ditching the Waterfall to Open Up New Monetisation Options

    Writing exclusively for ExchangeWire, Alexander Qvitzau Lund, director of ad operations & ad technologies at Upday, and judging panel member for The Wires Global 2021, provides an insight into how the publisher adapted their monetisation strategy to the age of [...]