Zoom Acquire Five9; Australian Esports and Gaming Revenue to Rise 7.5% to 2025
In today's ExchangeWire news digest: Zoom acquire cloud communications company Five9; a PwC reports finds that Australia' esports and gaming revenue will grow by 7.5% each year to 2025; and Indian news and social network startup Inshorts raise USD $60m [...]
2 Years, 2 Imperatives: How to Focus Efforts During the Cookieless Delay
Following an article from Eyeota’s Rob Armstrong, written shortly after Google announced a delay to the termination of cookies on Chrome, Kristina Prokop, CEO and co-founder, Eyeota, explains why brands should implement cohort-based onboarding as part of a data-agnostic strategy [...]
Twitter Up Compliance in India; New US Order Looks to Curb Big Tech
In this weekly segment, ExchangeWire sums up key industry updates in media, marketing, and commerce, from around the globe. In this edition: Twitter appoint new executives in India in order to become compliant with the country’s IT regulations; president Biden [...]
The Telegraph's Camilla Child on Algorithm Deletion, Hide my Email, and Data Sharing
On this week’s episode of The MadTech Podcast, Camilla Child, director of commercial strategy at The Telegraph and Wires Global 2021 judge, joins ExchangeWire’s Grace Dillon and Anne-Marie Sheedy to discuss the latest news in ad tech and martech. Together, they [...]
Captify Sells Majority Stake to SFW Capital; Revolut Raises USD$800m
In today's ExchangeWire daily news digest: Captify sells majority stake to SFW Capital; Revolut raises USD$800m (£578m); and Alibaba and Tencent mull cooperation. Captify sells majority stake to SFW Capital Search intelligence platform Captify has announced that it has sold a majority [...]
1plusX's Jürgen Galler on the Power of Predictive Data & Data Enrichment
In this latest episode of TraderTalk TV, Jürgen Galler, CEO and Co-Founder of 1plusX, joins ExchangeWire’s Lindsay Rowntree to discuss the power of predictive data and data enrichment. In this session, Galler and Rowntree cover: - A background on the 1plusX Marketing [...]
IPA Bellwether Report Q2 2021: Budgets Increase for First Time Since 2019
The IPA Bellwether Report Q2 2021, released today 15th July 2021, has revealed that total marketing budgets across the United Kingdom increased for the first time since Q4 2019, rising by a net balance of 6% across surveyed companies. This [...]
Google Fined by French Competitions Authority; Toqio Raised $9.4m Seed Funding
In today's ExchangeWire news digest: Google are fined by the French Competition Authority for allegedly violating orders to negotiate payment deals with news publishers; fintech startup Toqio raise USD $9.4m in a seed funding round; and Apple face criticism for [...]
Building Houses in the Sand: Developing Digital Media Strategies in an Era of Change
In this article written exclusively for ExchangeWire, William Hughes, Digital Media Account Director at HOME and The Wires Global 2021 judge, discusses data privacy from the strategic marketing standpoint. “The rain came down, the floods came, and the winds blew, and [...]
New US Order Seeks to Curtail Big Tech; Pleo Reach $1.7bn Valuation
In today's ExchangeWire news digest: president Biden signs a new executive order designed to rein-in the power of Big Tech; accounting startup Pleo reach USD $1.7bn valuation after raising USD $150m; and a trio of Chinese tech companies see their [...]
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