Google Fined by French Competitions Authority; Toqio Raised $9.4m Seed Funding
In today's ExchangeWire news digest: Google are fined by the French Competition Authority for allegedly violating orders to negotiate payment deals with news publishers; fintech startup Toqio raise USD $9.4m in a seed funding round; and Apple face criticism for [...]
Building Houses in the Sand: Developing Digital Media Strategies in an Era of Change
In this article written exclusively for ExchangeWire, William Hughes, Digital Media Account Director at HOME and The Wires Global 2021 judge, discusses data privacy from the strategic marketing standpoint. “The rain came down, the floods came, and the winds blew, and [...]
New US Order Seeks to Curtail Big Tech; Pleo Reach $1.7bn Valuation
In today's ExchangeWire news digest: president Biden signs a new executive order designed to rein-in the power of Big Tech; accounting startup Pleo reach USD $1.7bn valuation after raising USD $150m; and a trio of Chinese tech companies see their [...]
Twitter Step Up Compliance in India; ManoMano Raise $355m
In today's ExchangeWire news digest: Twitter appoint new executives in India in order to become compliant with the country's IT regulations; DIY ecommerce platform ManoMano raise USD $355m in a series F funding round; and research finds that some of [...]
"Contextual Will Keep Developing": Q&A with Seedtag's Albert Nieto and Jorge Poyatos
In this Q&A, Seedtag co-founders Albert Nieto and Jorge Poyatos discuss their company's progress over the past year, and give an overview of what the future may hold for contextual targeting in the wake of Google's cookie deprecation extension. Following a [...]
EU Commission Approve UK Data Sharing Adequacy Decisions; Zipline Raise $250m
In this weekly segment, ExchangeWire sums up key industry updates in media, marketing, and commerce, from around the globe. In this edition: the EU Commission approve two new adequacy decisions to permit data sharing with the UK; delivery and logistics [...]
Adidas's Simon Peel on APS, Brands Listing Other Brands, and Consumers' Ad Attentiveness
On this week’s episode of The MadTech Podcast, Simon Peel, senior director, global media at Adidas, joins ExchangeWire’s Rachel Smith and Lindsay Rowntree to discuss the latest news in ad tech and martech. Together, they cover: - Amazon are planning to [...]
ByteDance Begin Selling TikTok's AI; Byrd Raise €16m
In today's ExchangeWire news digest: ByteDance begin selling the AI behind TikTok; ecommerce logistics provider Byrd raise €16m in a series B funding round; and Spanish business travel platform TravelPerk acquire UK rival Click Travel. ByteDance sell TikTok’s AI ByteDance, the parent-company [...]
Global's Mungo Knott Discusses Realising the Programmatic Opportunity in DOOH
In this episode of TraderTalkTV, Mungo Knott, commercial platform and product director at Global, joins Ciaran O'Kane to discuss the programmatic opportunities offered by digital out-of-home (DOOH). In this session, Knott and O'Kane cover: the current state of the DOOH space how programmatic [...]
The Expanded Role of Cohort-Based Onboarding in the Future of Marketing
In this article, Rob Armstrong, VP of product at Eyeota, outlines the benefits of cohort-based targeting, and explains the role this method will play for marketers in the post-cookie era. The ongoing shift to a privacy-first digital world means that marketers [...]
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