Mindshare's Daniel Sichel on Location Data, Commerce on Social Media, and Australian Ad Spend
On this week’s episode of The MadTech Podcast, Daniel Sichel, European performance lead at Mindshare, joins ExchangeWire’s Mat Broughton and Rachel Smith to discuss the latest news in ad tech and martech. Together, they cover: - Location data could be key for [...]
Verve Group Expands Internationally With Launch of Operations in Brazil
Verve Group, a global privacy-first omnichannel ad platform and part of Media and Games Invest SE, has launched operations in Brazil, appointing Marcus Imaizumi to the role of director of LATAM as part of its international growth strategy. Verve Group [...]
Tesla Localise Chinese Data; Facebook Launch "Live Shopping Fridays"
In today's ExchangeWire news digest: Tesla agree to store their Chinese customers' data within China; Facebook launch a series of live stream shopping events; and global AVOD ad spend is projected to rise to USD $66bn by 2026. Tesla to keep [...]
Quantcast CTO Peter Day Discusses Real-Time Data, A Cookieless Future, & the Quantcast Platform
In this latest episode of TraderTalk TV, Peter Day, CTO of Quantcast, joins ExchangeWire's Lindsay Rowntree to elaborate on the Quantcast platform. In this session, Day and Rowntree cover: who Quantcast are and what they do the platform's aim to offer an alternative [...]
Italy's Gaming Industry Grows; Shoppable Ads Make Poor Impression
In today's ExchangeWire news digest: Italy's gaming industry is on the rise, according to the latest IIDEA census; research into shoppable ads reports an underwhelming response from US viewers; and subscription-based ecommerce tools provider Stackline secure a $130m investment from [...]
Europe’s Fractured CTV Landscape: to Scale the CTV Opportunity Across Europe, We Need to Understand Local Differences
CTV advertising is becoming the new darling of video advertising, but one solution won’t fit an entire continent writes Stephen Byrne, managing director Nordics ad tech & platform partnerships and executive director Europe for new partnerships at Smartclip. A revolution of [...]
Apple's "Private Relay" to Prevent Fingerprinting; Microsoft to Retire Internet Explorer
In today's ExchangeWire news digest: Apple announce "Private Relay", a feature that will obstruct fingerprinting by preventing advertisers from accessing consumers' IP addresses; Microsoft will shut down Internet Explorer in mid-June 2022; and Snap ramp-up efforts to make Snapchat an [...]
Twitter Launch "Blue" Subscription; Netflix in Podcast Push
In today's ExchangeWire news digest: Twitter launch a new consumer-focused subscription service called "Twitter Blue"; Netflix are reportedly looking to expand their podcast catalogue; and MobiTV are set to be acquired by competitor TiVo. Twitter trial “Blue” subscription service Twitter have launched [...]
Industry Collaboration and Augmentation - the OSS Way
In this article, Jonas Jaanimagi, technology lead at IAB Australia, discusses the need for greater collaboration within the industry, and explains how Open Source is helping bring that about. In the current environment in our industry, it’s often hard to see [...]
Google Near French Antitrust Settlement; Zeta Global Target $273m in IPO
In this weekly segment, ExchangeWire sums up key industry updates in ad tech from around the globe. In this edition: Google nears French antitrust settlement; Zeta Global targets USD$273m (£192m) in IPO; and Skillz are set to acquire Aarki. Google nears [...]
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