Axel Springer Eye Axios; Amazon Launch AVOD in India
In this weekly segment, ExchangeWire sums up key industry updates in ad tech from around the globe. In this edition: Axel Springer are reportedly looking to acquire Axios; Amazon launch an AVOD, MiniTV, in India; WhatsApp take the Indian government [...]
Havas' Liting Spalding on Chinese Tech Models, Reddit's KarmaLab, and Loyalty Programs
On this week’s episode of The MadTech Podcast, Liting Spalding, head of audience planning & programmatic at Havas Media Group, joins ExchangeWire’s Rachel Smith and Anne-Marie Sheedy to discuss the latest news in ad tech and martech. Together, they discuss: - The West [...]
Has the Awkward First Date Led to a Match Made in Programmatic Heaven?
A year on from the publication of the Programmatic Supply Chain Transparency study, Clare O'Brien, head of media effectiveness & performance at the Incorporated Society of British Advertisers (ISBA), reflects on the report's findings, the current state of the programmatic [...]
Time To Reframe The Industry: Digital Media & Commerce Ecosystem
Facebook, Amazon and Google are unbeatable; just go and work for them. This is what the evolved part of your brain tells you on a daily basis. And, to a certain extent, it’s not wrong given how many senior ad [...]
Shopping on TikTok Balloons 553% in UK; GameAnalytics Launch GameIntel
In today's ExchangeWire news digest: shopping on TikTok by UK consumers soars 553% over the past year; GameAnalytics launch GameIntel, a mobile intelligence platform to give publishers greater market insight; and consumer goods firm Perch have become the fastest company [...]
mediarithmics' Nicolas Scheerens on Data Marketing Technology - Buy vs. Build
In this latest episode of TraderTalk TV, ExchangeWire’s Ciaran O’Kane is joined by Nicolas Scheerens, Head of UK Presales, mediarithmics, to discuss how brands, publishers, and retailers, can simplify their data infrastructure layer. In this session, O'Kane and Scheerens cover: - Current [...]
Why Lukewarm Responses to Apple’s Privacy Shift Shouldn’t Stop Preparations for a Future Without Third-Party Cookies
In this article, Asher Gordon, head of media at Tug explores how the industry is preparing for the post-cookie era, and sets out what brands can do to ensure that they're ready for this monumental infrastructural shift. After months of hype, [...]
WhatsApp Sue Indian Government; Morrisons Expand Amazon Partnership
In today's ExchangeWire news digest: WhatsApp take the Indian government to court over new rules that would force the instant-messaging platform to break their end-to-end encryption; Morrisons plan to extend their partnership with Amazon after sales boom in Q1; and [...]
Facebook Pens Deal with Newscorp: What Next for the Advertising Industry?
In this contributed article for ExchangeWire, Eb Adeyeri, VP Partnerships at Jellyfish, provides a contrarian viewpoint on the deal brokered between News Corp and Facebook in Australia. No-one truly knows if Facebook’s agreement with Rupert Murdoch’s News Corp Australia will cause [...]
Amazon Launch AVOD in India; JD Logistics Gear up for IPO
In today's ExchangeWire news digest: Amazon launch an AVOD offering, MiniTV, in India; JD Logistics prepare to go public in Hong Kong; and PayPal acquire Happy Returns. Amazon launch AVOD service in India Amazon have launched an ad-supported video-on-demand (AVOD) service in [...]
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