Proving the Effectiveness of Contextual for a Cookieless World
In this article, Caroline Hugonenc, global VP insights and research at Teads, outlines why marketers should consider making contextual targeting their prime strategy as they prepare for life after third-party cookies. Data privacy has been top of the agenda for most [...]
Axel Springer Eye Axios Acquisition; Vinted hit $4.5bn Value After Latest Funding Round
In today's ExchangeWire news digest: Axel Springer are reportedly in talks to acquire Axios; second-hand e-marketplace Vinted are valued at USD $4.5bn after a successful funding round; and addressable TV is expected to see reach decline in spite of higher [...]
AT&T and Discovery to Build Streaming Giant; Amazon in Talks to Buy MGM
In this weekly segment, ExchangeWire sums up key industry updates in ad tech from around the globe. In this edition: AT&T are reportedly planning to build a ‘super SVOD’ by combining WarnerMedia with Discovery; Amazon are rumoured to be in [...]
Starcom's Paul Kasamias on TikTok Ecommerce, Airbnb, and US Digital Ad Spend
On this week's episode of The MadTech Podcast, Paul Kasamias, managing partner at Starcom, joins ExchangeWire's Grace Dillon and Lindsay Rowntree to discuss the latest news in ad tech and martech. Together, they discuss: - Short-form video sensation TikTok are trialling in-app [...]
TF1 & M6 Propose Merger; Vungle Acquires TreSensa
In today’s ExchangeWire news digest: TF1 and M6 propose merger; Vungle acquires TreSensa; Kochava secures DigiCenter purchase. TF1 and M6 propose merger French broadcasters TF1 and M6 have entered into exclusive talks to merge with the aims of competing with online streaming [...]
Publica's Ben Antier on the Role of SSAI in CTV Advertising
In this latest episode of TraderTalk TV, ExchangeWire's Ciaran O'Kane is joined by Ben Antier, Co-Founder and CEO of Publica, to discuss how SSAI is set to transform CTV advertising. In this session, O'Kane and Antier cover: - The importance of SSAI [...]
Data-Led Buying in Emerging Channels: Q&A with Charlotte Powers, the7stars
In this exclusive interview with ExchangeWire, Charlotte Powers, digital lead at the7stars and judge of The Wires Global 2021, discusses data-led buying in the context of emerging channels in programmatic. What is the current state of play when it comes to [...]
Introducing IAB Spain's TCPF - Q&A with Mikel Lekaroz
Mikel Lekaroz, founder and CEO of Adbibo by Next14 and a member of IAB Spain's Innotec, talks to ExchangeWire about the initiative's Transparency, Consent, and Privacy Framework (TCPF), explaining how it works and what it aims to bring to the [...]
Lyst Raise 'Pre-IPO' $85m; Marie Claire US Acquired by Future
In today's ExchangeWire news digest: fashion start-up Lyst raise $85m in the run-up to a planned IPO; the US edition of Marie Claire magazine is acquired by media platform Future; and VideoAmp secure $75m in funding from Capital IP. Lyst raise [...]
Amazon Mull MGM Deal; New Draft Online Safety Bill Introduced in the UK
In today's ExchangeWire news digest: Amazon are rumoured to be in talks to acquire MGM; a new draft online safety bill is introduced in the UK, giving Ofcom the power to fine social media platforms for failing to protect their [...]
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