The Four Pillars of an Effective Data Marketing Strategy
In this article written exclusively for ExchangeWire, Martin Smith, Director of Strategy and Innovation at Jaywing, discusses four key elements which marketers need to consider in the activation of consumer data. When it comes to marketing, data is everywhere. There has [...]
Twitter Acquire Scrolls in Newsletter Push; Amazon's Ad Business Nears $7bn in Revenue
In today's ExchangeWire news digest: Twitter acquire Scroll as they continue to pursue the newsletter space; revenue from Amazon's ad business increases to almost USD $7bn; and TikTok announce plans for a European Transparency and Accountability Centre. Twitter acquire Scroll as [...]
PubMatic weitet Fraud-Free-Programm auf CTV aus
PubMatic (Nasdaq: PUBM), die Sell-Side-Plattform mit überlegenen Ergebnissen für digitale Werbetreibende, kündigt heute ein Fraud-Free-Programm für Premium-CTV- und OTT-Inventar an. Die Ausweitung bietet Käufern von Omnichannel-Inventar vertrauenswürdige Qualität und fügt dem Fraud-Free-Programm von PubMatic eine Geld-zurück-Garantie für Demand-Partner für den Fall, [...]
Gray Television Buy 17 Meredith TV Stations; BBG Set Out to Bring US Brands to Europe
In today's ExchangeWire news digest: Gray Television acquire 17 of Meredith's TV stations as the media firm focus on their publishing and digital assets businesses; Berlin Brands Group look for American sellers to bring to the European market; and Facebook [...]
Verizon Sell Media Unit; Digital Commerce Spend to Reach $11.6tn
In this weekly segment, ExchangeWire sums up key industry updates in ad tech from around the globe. In this edition: Verizon shed themselves of their media division, including former heavyweights AOL and Yahoo; Juniper Research report that digital commerce spend [...]
Nick Barnett on TikTok's Lead Generation, Collective Bargaining by the CPA, and BuzzFeed's Lighthouse
On this week’s episode of the MadTech Podcast, Nick Barnett, independent consultant and contractor and Wires 2021 judge, joins ExchangeWire’s Mat Broughton and Rachel Smith to discuss the latest news in ad tech and martech. Together, they discuss: – TikTok have launched a [...]
Zynga Acquire Chartboost; UK FMCG Brands to Increase Digital Ad Spend
In today's ExchangeWire news digest: Zynga acquire Chartboost for USD $250m; Zenith report an increase in digital ad spend by UK FMCG brands; and S4Capital's MightyHive partner with Brazil's leading digital performance agency, Raccoon Group. Zynga set to acquire Chartboost Interactive entertainment [...]
MiQ's Georgiana Haig on Trading Across a Fragmented Ecosystem in a Privacy-First World
In this latest episode of TraderTalk TV, ExchangeWire’s Ciaran O’Kane is joined by Georgiana Haig, product lead for identity at MiQ, to discuss trading across a fragmented ecosystem in a privacy-first world. In this session, O’Kane and Haig cover: – how this [...]
Digital Commerce Spend to Breach $11.6tn; Essence Launch Essence Impact
In today's ExchangeWire news digest: a report from Juniper Research finds that digital commerce spend will exceed USD $11.6tn in 2021; Essence launch Essence Impact to help non-profits use digital advertising to support their work; and Havas Media Group set [...]
FLoC, ATT, and Core Web Vitals: The Opportunities for Independents
Advertising technology has always been somewhat difficult to explain to those not in the industry. “What do you really do? What the heck is a programmatic?” Questions we have all had to field. The last couple of months will surely [...]
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