“Publishers must double down on privacy-first identity solutions.” Tamir Shub of IntentIQ
We spoke to Tamir Shub, VP of business development, IntentIQ, about the importance of privacy-first identity solutions, and the power of first-party data to publishers. Why is identity so important to the sell side? Identity is a critical component of publishers’ monetisation [...]
Barb to Measure TV YouTube Viewing; DoubleVerify Acquires Rockerbox
In today’s ExchangeWire digest: Barb to start reporting YouTube viewing on TV screens; DoubleVerify acquires Rockerbox; and Schibsted Media acquires T4 and MTV Finland Barb to start reporting YouTube viewing on TV screens Joint industry currency (JIC) Barb has announced that it [...]
How to Navigate the Perpetual Revolving Door of Measurement
Chris Andrews, head of advertising technology at Wake the Bear, looks at the framing of measurement and effectiveness and how to avoid getting it wrong… There’s an abundance of irritating cliches that do the rounds in our industry. Not just the flavour [...]
Digest: Chaos in AI
In today’s ExchangeWire Digest: AI chaos. Specifically, creative industries fight back against UK AI plans; Meta and X approve extremist AI ads; and Chegg sues Google over AI search tool. Creative industries fight back against UK AI plans Thousands of UK creative [...]
The Evolution of Adtech and Martech in Europe
From humble beginnings 30 years ago, the digital advertising industry has evolved at a phenomenal rate, with direct sold deals for spare inventory giving way to an ever more complex programmatic supply chain. Intertwining with the development of advertising technology [...]
Netflix Expands EMEA Programmatic Offering; Trump Considers Digital Service Tax Tariffs
In today’s ExchangeWire Digest: Netflix expands EMEA programmatic offering; Donald Trump considers tariffs to counter digital service taxes; and Meta employees discussed using copyrighted works to train AI models. Netflix Expands EMEA Programmatic Offering Netflix has expanded its programmatic offering within the [...]
Unlocking the Potential of pDOOH: Why Creative Agencies Need to Step Up
In the first of our series on pDOOH and independent agencies in association with JCDecaux, we met Laura Jordan Bambach of Uncharted to discuss the potential of OOH and why creative agencies need to harness it properly. How has the rise [...]
Amazon Ads Improves Transparency and Reporting; YouTube to Introduce Another Paid-Tier
News in brief: Amazon Ads Improves Transparency and Reporting; YouTube to Introduce Another Paid-Tier; OpenAI Surpasses 400 Million Weekly Users Amazon Ads Improves Transparency and Reporting Amazon intends to improve its ad offering’s transparency tools, reports Digiday. Updates to the service will [...]
Wake The Bear’s Kathryn Bean on TikTok’s E-Commerce Dominance, Channel 4’s Ad Platform Updates and Buzzfeed’s Social Island
On this MadTech Podcast episode, ExchangeWire head of content John Still is joined by research lead Mat Broughton and Kat Bean, head of media at agency Wake The Bear. They discuss TikTok Shop’s huge sales increase in the US, Channel 4’s [...]
The Stack: Latest Ad Tech Stats
This week on The Stack: Latest Ad Tech Stats; Today’s MadTech Daily Out-of-home (OOH) revenue is on the rise, as per the latest figures from Outsmart, the trade body for OOH advertising. As expected, digital continues to dominate the landscape: it [...]
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