The Stack: Latest Ad Tech Acquisitions; Google and Apple in Antitrust Spotlight
This week on The Stack: Latest Ad Tech Acquisitions; Google and Apple in Antitrust Spotlight; Today's MadTech Daily This week saw the news of two big ad tech acquisitions. The Trade Desk announced it would be acquiring Sincera, with the [...]
Vevo’s Richard Brant on Major Challenges for TV in 2025 and Maximising Impact Across Platforms
In this video interview, John Still is joined by Richard Brant – senior director, advanced TV, strategy & partnerships at Vevo – to delve into the TV landscape. Brant expands on: The major challenges we can expect to see across TV/video in 2025 The current [...]
Data and Tech Maturity in APAC with Vincent Niou, Skeleton Key
In this MadTech Podcast Special, Vincent Niou of Skeleton Key joins ExchangeWire's John Still to dive into our recent research collaboration, looking at the state of data and tech maturity in APAC. The report is based on a wealth of original quantitative research, [...]
UK Marketing Budgets See Shallow Rebound: IPA Bellwether Q4 2024
In light of the insights revealed by the latest IPA Bellwether Report, what should marketers bear in mind as they lean into 2025? We asked experts from across the ad tech industry. Rewinding to the final quarter of last year, the [...]
The Trade Desk to Acquire Sincera; Elon Musk Adds Defendants to Lawsuit Against Advertisers While US Sues Him over Twitter Stock Purchase
News in brief: The Trade Desk to Acquire Sincera; T-Mobile Acquires Vistar Media; Elon Musk Ads Defendants to Lawsuit Against Advertisers; Elon Musk Sued over Twitter Stock Purchase Latest Ad Tech Acquisitions The Trade Desk plans to acquire ad tech company [...]
2025 Predictions: OOH, DOOH, and Beyond
As the advertising landscape continues to evolve, 2025 promises to be a transformative year for out-of-home (OOH), digital out-of-home (DOOH), and programmatic digital out-of-home (PDOOH). These channels, long recognised for their ability to captivate audiences in public spaces, are now [...]
CMA Launches Google Search Investigation; TikTok Denies Sale to Elon Musk while Users Migrate to RedNote; Indonesia Plans Social Media Age Restrictions
News in brief: CMA Launches Google Search Investigation; TikTok Denies Discussion of Sale to Elon Musk While Users Migrate to Red Note; Indonesia Plans Social Media Age Restrictions CMA Launches Google Search Investigation On Tuesday, the UK’s Competition and Markets Authority launched [...]
What is the Future of Brand Safety on Meta's Platforms?
What could Meta’s decision to scrap fact-checking on its social media platforms mean for the ad industry? We look at the changes announced by Meta, examining how its brand safety could be impacted and how this could affect advertisers and [...]
Meta and Amazon Distance Themselves from DEI; Venu Sports Streaming Cancelled; Apple UK Antitrust Trial Begins
News in brief: Meta and Amazon Distance Themselves from DEI; Venu Sports Streaming Cancelled; Apple UK Antitrust Trial Begins Meta and Amazon Distance Themselves from DEI Meta has decided to terminate its diversity, equity and inclusion (DEI) programmes, reports Axios. A memo [...]
Disney Launches New Ad Tech Tools; TikTok Rolls Out Message Ads in APAC; Google Tests AI Podcast Feature for News
News in brief: Disney Launches New Ad Tech Tools; Google Tests AI Podcast Feature for News; TikTok Rolls Out Message Ads in APAC Disney Launches New Ad Tech Tools At its fifth annual Global Tech and Data Showcase last week, Disney announced [...]
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