In this interview, Magali Quentel-Reme, CEO of Opti Digital, dives deep into the supply-path optimisation process. She examines whether publishers should favour a particular path, as well as looking at how they can protect their website's performance. What is the [...]

On today’s news digest: UK BVOD Ad Spend to Surpass £1 Billion in 2024; FTC to Investigate Surveillance Pricing; Grab Abandons Acquisition of Trans-cab  UK Ad spend on broadcast video on demand (BVOD) services will surpass £1bn for the first time [...]

On today’s news digest: Open AI Testing Search to Rival Google; NBA Signs Deals with Disney, Amazon and NBCUniversal; Douyin Misses E-Commerce Sales Goal  In an attempt to outpace rival Google, OpenAI is testing a new online search tool prototype: SearchGPT. [...]

This week on The Stack: Google’s Cookie U-Turn; Latest Company Earnings; Amazon Prime Day Breaks Records; Today’s MadTech Daily Podcast  The biggest industry news this week was, of course, Google’s cookie U-turn. Google announced that finally, it will not be deprecating [...]

First, we had the delay. Then, the abandonment. On Monday, Google announced via a blog post that it was shelving the deprecation of the third-party cookie, and would instead, “introduce a new experience in Chrome that lets people make an [...]

John Snyder, Grapeshot co-founder, joins us to discuss the future of contextual advertising, and how contextual tech solves some of the industry’s trickiest challenges. I was deeply saddened to hear that Oracle Data Cloud is closing its advertising data services, including [...]

Forget sipping rosé as you promenade in your summer finery down La Croissette. Forget the end of year awards festivities as you wrestle with the choice of lamb or chicken. Forget even Google’s u-turn on the deprecation of the third-party [...]

On today’s news digest: Informa Acquires Cannes Lions Owner Ascential; YouTube Earns £6.7bn in Q2 Ad Revenue; UK Streaming Market Loses 300k Subscribers Informa, the UK based and world’s biggest international events group, has agreed to acquire Ascential, owner of global [...]