Digital Turbine Acquires AdColony; Nielsen and Roku Form "Strategic Alliance"
In today's ExchangeWire news digest: global mobile tech company Digital Turbine acquires publisher monetisation firm AdColony; Roku and Nielsen team up to develop TV advertising in the age of streaming; and Snap reveals they're in a strong financial position, but [...]
Providing a Real Video Alternative: Q&A with Steve Filler and Ilhan Zengin, ShowHeroes Group
One month on from ShowHeroes Group's acquisition of London-based video tech collective Union Media, we spoke to Steve Filler, former MD of Union Media and now UK country manager of ShowHeroes Group, and ShowHeroes Group CEO Ilhan Zengin (both pictured [...]
North Dakota Bill Cracks Down on App Stores; TikTok Finished 2020 as Highest-Grossing App
In today's ExchangeWire news digest: a bill proposed by the North Dakota senate could rein in the power app store operators hold over developers; TikTok finishes 2020 as the world's most-downloaded and highest-grossing app, with growth continuing into 2021; and [...]
Digital Video Advertising Grows in Australia; Canada to Impose News Media Code
In this weekly segment, ExchangeWire sums up key industry updates in ad tech from around the globe. In this edition: digital video advertising blooms in Australia; the Canadian government announces plans to introduce a news media remuneration law; Facebook restores [...]
Oracle Data Cloud's Chris Stark on UK Ecommerce Spend, Asos, and YouGov's Esport Focus
On this week’s episode of the MadTech Podcast, Chris Stark, senior director of product management at Oracle Data Cloud, joins ExchangeWire’s Rachel Smith and Ciaran O’Kane to discuss the latest news in ad tech and martech. Together, they discuss: - Retail Tech [...]
Nano Interactive's Johann Hermann on Identity-Free Consumer Intent Targeting
In this latest episode of TraderTalk TV, ExchangeWire’s Ciaran O’Kane is joined by Johann Hermann, COO at Nano Interactive, to discuss solutions identity-free consumer intent targeting. In this session, O’Kane and Hermann cover: – a brief history of Nano: from search targeting [...]
Google News May Return to Spain; Facebook and Google "Too Powerful" Says CMA Boss
In today's ExchangeWire news digest: Google-parent company Alphabet are reportedly in talks to with Spanish publishers to bring Google News back to the country; the head of the CMA says that Facebook and Google hold too much control over the [...]
Facebook Overturns Australia News Ban; TikTok and Shopify Announce UK Partnership
In today's ExchangeWire news digest: Facebook restores news sharing in Australia after reaching a last-minute compromise with the government; TikTok and Shopify partner to offer in-app ad campaigns to UK merchants; and Australia's OMA reveals out-of-home advertising's 2020 revenue results. Facebook [...]
Canada Announces Plans for News Media Code; Twitter's Birdwatch in a Flap
In today's ExchangeWire news digest: Canada announces its intention to follow Australia in imposing a law to force digital platforms to pay for news; research from Poynter finds that Twitter's Birdwatch is currently failing to effectively clamp down on the [...]
The Next-Generation Service Layer
The concept of a digital-first agency is hardly a new one, indeed most of the major groups have such agencies within them. From Essence under the wing of GroupM, to the likes of Merkle (Dentsu Aegis Network); Epsilon (Publicis); and [...]
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