Cookie consent pop-ups annoy consumers. This is unlikely to change. But do Internet users even know why they see them? Do consumers understand that content can only be free if personalised advertising takes place and cookies are accepted? Kasper Skou [...]

With consumers around the world confined to their homes, and few venturing outdoors, 2020 looked disastrous for out-of-home (OOH) advertising. Yet, despite the pessimistic outlook, OOH proved resilient, and adapted to the landscape with agility and flexibility. Now, many OOH [...]

In today's ExchangeWire news digest: the Australian senate advances the News Media Bargaining Code to a vote; Disney's DTC unit sees revenues soar as Disney+ nears 95 million global subscribers; and reports surface that Facebook are developing a Clubhouse competitor.   Australian [...]

In this weekly segment, ExchangeWire sums up key industry updates in ad tech from around the globe. In this edition: Magnite bolster their CTV and video offerings by acquiring SpotX; the EU indicates that they may implement legislation similar to [...]

In today's ExchangeWire news digest: Alphabet Inc. achieves better-than-anticipated revenue results for Q4 2020; IPG sees financial results fall 4.8% for the financial year 2020; and it's revealed that Fox Corp. has high expectations for their ad-supported streaming service, Tubi.   Google [...]

In this exclusive article written for ExchangeWire, independent consultant Emily Palmer summarises the results of a recently-conducted survey of ad ops and programmatic professionals working at UK publishers, conducted with her client GeoEdge, as well as a subsequent discussion conducted [...]

The ad tech industry has seen its fair share of changes over the last decade, marked by substantial yearly shifts in the sector. 2020 was no exception, and the year lived up to its promises. Pubstack, a specialist in Publishers’ [...]

In this exclusive article written for ExchangeWire, Paul Gubbins, Head of Strategic Partnerships at Publica, details key areas for publishers to consider in order to boost streaming advertising revenues. Fifteen percent of TV viewers cut the cord last year, this year [...]