WPP Win Early Access to TikTok Ad Services; Bezos Steps Down as Amazon Sales Exceed $100bn
In today's ExchangeWire news digest: WPP and TikTok reach a deal to give the agency early access to new advertising features; Amazon's Jeff Bezos will step down as CEO as the ecommerce giant reports quarterly sales of over USD $100bn [...]
Ad Tech Responds to IPA Bellwether Q4 2020 Report
Whilst 2020 was a tough year (to say the least) for many, COVID-19 has shown that the ad tech industry is capable of adapting to crisis. Having mapped the fallout of the pandemic and the impact dramatic infrastructural changes that [...]
Kuaishou Goes Public; Univision Bolsters PrendeTV with VIX Acquisition
In today's ExchangeWire news digest: Chinese streaming ecommerce platform Kuaishou files an IPO; Univision acquires VIX, with plans to merge it with PrendeTV; and Facebook announces a new tool to improve brand safety and suitability for advertisers. Douyin rival Kuaishou goes [...]
2021 Predictions: Audio & Conversational
Changing pace from our first two instalments of our 2021 Predictions series, our next article homes in on what the new year could hold for Audio and Conversational advertising. With consumers and businesses relying on audio for connection during periods [...]
Facebook Contemplates Suing Apple; Telegram Lets Users Import Chats from Other Apps
In today's ExchangeWire news digest: Facebook contemplates taking Apple to court, accusing the iPhone-maker of anticompetitive behaviour; Telegram reveals a new update that includes allowing users to import conversations from other apps; and the CMA launches a formal investigation into [...]
Trust in Digital Marketing: How Brands Can Eradicate Bots - a Roundtable with White Ops
It’s perhaps more than an understatement to say that bots are a constant source of irritation and aggravation within the ad tech industry – not only do they frustrate brands’ efforts to create and carry out meaningful interactions with their [...]
Google Threatens to Pull Search from Australia; IPA Predicts Eventual Ad Spend Recovery
In this weekly segment, ExchangeWire sums up key industry updates in ad tech from around the globe. In this edition: Google threatens to withdraw Search from Australia over the News Media Bargaining Code row; the IPA forecasts eventual ad spend [...]
Cavai's Ed Preedy on FLoC, Anime's Path to the World Stage, and Birdwatch
On this week’s episode of the MadTech Podcast, Ed Preedy, global CRO at Cavai, joins ExchangeWire’s Rachel Smith and Lindsay Rowntree to discuss the latest news in ad tech and martech. In this episode: - Google has effectively opted to replace cookies [...]
ICO Orders WhatsApp Not to Share Data with Facebook; Apple Reveals More IDFA Details
In today's ExchangeWire news digest: the ICO informs parliament that it has ordered WhatsApp not to share any user data with Facebook; Apple reveals more details about when the changes to their IDFA will take place; and Facebook News arrives [...]
Nexta.io's Per Nielsen and Martin Jensen on How to Empower Publishers
In this latest episode of TraderTalk TV, ExchangeWire’s Ciaran O'Kane is joined by Nexta.io's head of AI and data science, Per Nielsen, and founder, Martin Jensen, to discuss how tech vendors can empower publishers as the age of the walled [...]
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