FCB/SIX's Fern Potter on Reach, a Facebook Break-Up, and Data-Driven Creative
On this week's episode of the MadTech Podcast, Fern Potter, EVP and global strategy officer at FCB/SIX, joins ExchangeWire's Rachel Smith and Lindsay Rowntree to discuss the latest news in ad tech and martech. In this episode: - Reach has become the [...]
Team ExchangeWire on Guinness Atkinson's ETF, Traditional TV, and India’s TikTok Rivals
On this week’s episode of The MadTech Podcast, ExchangeWire’s Rachel Smith and Lindsay Rowntree are joined by ExchangeWire CEO Ciaran O'Kane to discuss the latest news in ad tech and martech. In this episode: - Guinness Atkinson Asset Management has announced the [...]
The Anonymous Web: Why We’re all Wrong About the Future of Advertising
Advertisers have been sold the dream that the future of the internet lies in authentication. But that simply isn’t true. Or, to be more accurate, it’s only about 5% true. To succeed in a post-cookie world, advertisers must look to a [...]
Advertisers have been sold the dream that the future of the internet [...]
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