Pixels' Alex Powell on the TikTok-ification of the Open Web
In this episode of TraderTalk TV, Alex Powell, Co-Founder and CEO of Pixels, joins ExchangeWire's Lindsay Rowntree to discuss vertical video and the "TikTok-ification" of the open web. Powell details: The evolution of video advertising and short-form video content Video engagement on the [...]
Barclays Launches Amazon Branded Credit Card; IAB Introduces Digital Ad Compliance Platform; Paris Olympics Sets BBC Streaming Record
On today’s news digest: Barclays Launches Amazon Branded Credit Card; IAB Introduces Digital Ad Compliance Platform; Paris Olympics Sets BBC Streaming Record Amazon is expanding into unchartered territory through its latest collaboration with Barclays with the launch of the Amazon Barclaycard. [...]
Road to ATS London: QRED's Dhanush Raja Lakshmanmurthy on Google
Ahead of ATS London, QRED's Dhanush Raja Lakshmanmurthy joins us for a voxpop on the potential break-up of Google. Dhanush will be joining our 'The Break-up of Google' panel, and in this sneak-preview he outlines why that is a hot topic [...]
Road to ATS London: Coca-Cola's James Trott on Curation
Ahead of ATS London 2024, Coca-Cola's James Trott joins us for a voxpop on curation. James will be joining our 'Navigating the Curation Revolution' panel, and in this sneak-preview he outlines why curation is a hot topic in ad tech and [...]
Perplexity AI Usage Increases Sevenfold Since January; Snapchat Simplifies Ad Campaign Setup; Tesco Launches Digital Passports in Sustainability Push
On today’s news digest: Perplexity AI Usage Increases Sevenfold Since January; Snapchat Simplifies Ad Campaign Setup; Tesco Launches Digital Passports in Sustainability Push Like several other startups in the AI space, Perplexity AI is seeing enormous growth. Both its usage and [...]
GARM Gone; Amazon Partners with TikTok and Pinterest; Epic Games and Spotify Speak Out Against Apple’s Revised DMA Compliance Plan
On today’s news digest: GARM Gone; Amazon Strikes E-Commerce Deals with TikTok and Pinterest; Epic Games and Spotify Speak Out Against Apple’s Revised DMA Compliance Plan Last week, X lashed out at the World Federation of Advertisers (WFA) and those associated [...]
Signifly’s Jamie Vaughan on Google’s Search Monopoly, Amazon’s Sales Prediction Miss and Snapchat’s Ad Revenue Performance
In this week’s MadTech Podcast episode, Aimee Newell Tarín is joined by Mat Broughton and Jamie Vaughan, Commercial Director at Signifly to discuss the latest in media, marketing and technology. They examine what could happen next for Google following its recent [...]
The Stack: Google Named a Monopoly; X Against Advertisers; TikTok Lite Terminated in EU
This week on The Stack: Google Named a Monopoly; X Against Advertisers; TikTok Lite Terminated in EU; Today's MadTech Daily Podcast This week was shaped by more Google-related breaking news – the tech titan lost its recent antitrust case with [...]
The Future of Television with Paul Gubbins
Industry stalwart and CTV expert Paul Gubbins joins John Still in the ExchangeWire office to discuss the past, present and future of television. The CTV landscape is evolving quickly, as more and more viewers turn to streaming services. How can advertisers [...]
Nexxen Expands Vevo’s Programmatic Footprint Through New Partnership
Nexxen, a global, unified advertising technology platform with deep expertise in video and Connected TV (“CTV”), today (August 8th, 2024) announced a partnership with Vevo, the world’s leading music video network. By partnering with Nexxen’s supply-side platform, Nexxen SSP, Vevo [...]
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