Following his appearance on ExchangeWire's latest episode of TraderTalk TV, David Reischer, product manager at Permutive, writes about how the ad tech industry can overcome the challenges surrounding identity and privacy in a post-cookie landscape. Over the last year, there have [...]

Rapid advances in technology mean we are about to undergo a sonic renaissance, with sound and audio tech set to be a much more integral part of our everyday lives. In this exclusive piece for ExchangeWire, Phil Rowley (pictured below), [...]

In this weekly segment, ExchangeWire sums up key industry updates in ad tech from around the globe. In this edition: the UK announces the creation of a new regulatory body to govern Big Tech; Facebook agrees to pay UK news [...]

The evolution of the addressable TV market is often spoken about with a US-focused lens, yet no other advertising channel differs from market-to-market as much as this one. ExchangeWire speaks with Emmanuel Crego (pictured below), managing director at French media [...]

In today's ExchangeWire news digest: LinkedIn is hit with two lawsuits from companies alleging that it "inflated" its ad metrics; the EU publishes a new agenda which sets outs its plans to collaborate with the US over tech regulation; and [...]

ExchangeWire speaks with Ryan Kangisser (pictured below), managing partner, MediaSense, about how the pandemic has affected the rate of digital transformation, and how brands will accelerate their efforts around measurement, data, technology, and dynamic content. Exchangewire: Prior to COVID-19, what was [...]

In today's ExchangeWire news digest: cloud marketing software company Salesforce acquires Slack for over $27bn, the largest purchase in the firm's 21-year history; Facebook buys customer-service start-up Kustomer for USD $1bn; and Italy's AGCM fines Apple €10m after ruling that [...]