Facebook Will Pay UK News Outlets for Content; AWS Could be Huge Alone, Predicts Galloway
In today's ExchangeWire news digest: Facebook agrees to pay UK news outlets to include their content on Facebook News; Professor Scott Galloway predicts that AWS could become the world's biggest company if spun out from Amazon; and Zoom remains optimistic [...]
It's Been the Biggest Year for Digital Transformation: Q&A with Liam Brennan, MediaCom
How has 2020 shaped digital media innovation and what have been the biggest takeaways to bring into 2021? ExchangeWire speaks with Liam Brennan, global director of innovation, MediaCom (pictured below) about brands' approaches to innovation and digital transformation, and how [...]
UK Creates New Big Tech Regulator; Channel 4 Puts Pivots Towards Digital
In today's ExchangeWire news digest: the UK government announces plans for a new watchdog that aims to rein in Big Tech; Channel 4 turns its attention to enhancing its digital offering and away from linear programming; and WPP plc makes [...]
YouTube Inserts Ads on Non-Partner Videos; BuzzFeed Acquires HuffPost
In this weekly segment, ExchangeWire sums up key industry updates in ad tech from around the globe. In this edition: YouTube receives widespread criticism after deciding to insert ads into videos from non-partnered creators, without giving them a cut of [...]
The ExchangeWire Team on Nielsen's ID Graph, Apple's In-App Fees, and YouTube's Latest Ad Move
On this week’s episode of The MadTech Podcast, ExchangeWire’s Lindsay Rowntree, Rachel Smith, and Ciaran O’Kane discuss the latest news in ad tech and martech. In this week’s episode: - Nielsen has announced that it is developing its own identity graph ID [...]
Transparency in a Complex Ecosystem
Most of us today have experienced that unexpected, high priced mobile phone or cable bill. That one where when you really dig into you find the hidden fees, hardware tax, or extra service you don’t remember signing up for. It [...]
Most of us today have experienced that unexpected, high priced mobile phone [...]
Challenges, Opportunities, and Partnering with Ogury: Q&A with David Ribeiro, Voodoo
Whilst the events of this year have brought disruption to the ad tech industry, opportunities for growth have nonetheless found a way to the fore. In this Q&A, David Ribeiro (pictured below), user acquisition and monetisation team lead at mobile [...]
France Proceeds with Big Tech Tax; ViacomCBS Sells Simon & Schuster
In today's ExchangeWire news digest: the French government resumes taxing tech giants as international tax reform talks continue; ViacomCBS sells publishing business Simon & Schuster to Penguin Random House; and the latest DPRI finds that digital publisher revenues fell by [...]
UK Proposes New Telecoms Security Bill; India Bans Another 43 China-Based Apps
In today's ExchangeWire news digest: the UK government proposes a bill to officially ban Huawei and sanction non-compliant telcos; the Indian government bans a further 43 apps made by Chinese developers from its cyberspace; and Australia reviews its 1988 Privacy [...]
Adverty is Granted US Patent for In-Game Ad Viewability Technology BrainImpression™
Adverty AB (publ) has been granted a patent by the United States Patent and Trademark Office for its in- game ad viewability technology BrainImpression™; a groundbreaking method for determining ad viewability and impressions within complex gaming environments. The patented invention [...]
Popular Tradertalks
Latest Posts
-
'Seek to Replace Yourself': AI Driving Innovation at AdTech Connect -
The Stack: Ad Tech M&A is Back -
‘Retail Media is a Game-changing Opportunity for Brands and Retailers’: Q&A with Martin Jensen, Nexta -
Reinventing the Crab: Is CTV just TV Again? -
Digest: Viant Acquires IRIS.TV; The Guardian to Halt Content Posting on X
Follow ExchangeWire