Spotify Buys Megaphone; WPP Merges AKQA and Grey
In today's ExchangeWire news digest: Spotify acquires podcast platform Megaphone for USD $235m; WPP merges agencies AKQA and Grey into AKQA Group; and NBCU partners with PayPal to enhance its shoppable TV offering. Spotify buys Megaphone for $235m Streaming platform heavyweight Spotify [...]
How 2020 is Reshaping Social Media
If it's been said once, it's been said a million times: 2020 has been a year like no other. Amidst a global health crisis, a divisive US election, and increased public consciousness of pressing social issues, brands have been forced [...]
Amazon Faces New EU Probe; Nielsen Adds Addressable to TV Measurement
In today's ExchangeWire news digest: the EU Commission launches a new investigation into Amazon over alleged misuse of third-party seller information; Nielsen expands its TV measurement currency to include addressable ads; and IPG Mediabrands launches Mediabrands Content Studio Amazon hit with [...]
China Proposes New Ecommerce Rules; WhatsApp Pay Launches in India
In today's ExchangeWire news digest: the government of China introduces a draft set of news rules to tackle "monopolistic behaviour" amongst the country's ecommerce leaders; WhatsApp launches its payment service in India; and Bloomberg Media announces the launch of its [...]
CPRA Passes into Law; Netflix Trials Linear Channel
In today's ExchangeWire news digest: the CPRA passes into law thanks to a narrow majority; Netflix trials a new linear channel in France; and Apple introduces "nutrition labels" to make apps' privacy policies clearer. CPRA passes vote The people of California have [...]
ID5's Mathieu Roche on Cross-Domain Reconciliation
In this episode of TraderTalkTV, ExchangeWire’s CEO, Ciaran O’Kane, is joined by Mathieu Roche, co-founder and CEO at ID5, to discuss linking IDs across domains. In this session, O'Kane and Roche cover: - how brands and publishers currently communicate through DSPs [...]
The MadTech Webcast: Applying Context for Brand Suitability in Programmatic Confirmation
Ciaran O'Kane, CEO at ExchangeWire, is joined by Alexis Faulkner, head of Outcomes UK at Mindshare and Rich Raddon, co-founder and co-CEO at ZEFR, for this episode of the MadTech Webcast. During this session, they discuss: - How contextual technology for video [...]
EU Prepares New Legislation to Clamp Down on Big Tech; Data Misuse Key to User Distrust
In this weekly segment, ExchangeWire sums up key industry updates in ad tech from around the globe. In this edition: the EU Commission prepares to present new legislation that will curtail the dominance of Big Tech; research by dentsu international [...]
The ExchangeWire Team on TikTok and Shopify, IDFA, and the Misuse of Customer Data
On this week’s episode of The MadTech Podcast, Rachel Smith and Lindsay Rowntree are joined by ExchangeWire CEO Ciaran O'Kane to discuss the latest news in ad tech and martech. In this week’s episode: – TikTok has stepped up its investment in social [...]
Nurturing the Golden Goose of CTV
With viewing figures on the rise, advertisers have increasingly turned their attention to CTV. Yet whilst this emerging channel is full of potential, marketers must be aware of its possible pitfalls, and learn how to avoid them, if such promise [...]
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