DoubleVerify Raises USD$350m; Apple Sued by French Advertisers
In today’s ExchangeWire news digest: DoubleVerify raises USD$350m (£269m) ahead of potential IPO; Apple sued by French advertising trade groups over IDFA changes; and Pinterest revenue climbs by 58%. DoubleVerify raises USD$350m (£269m) ahead of potential IPO Digital media verification and analytics [...]
Apple and Adobe in Alleged Privacy Workaround; Sonobi Secures Cohere Capital Investment
In today’s ExchangeWire news digest: Apple and Adobe in privacy workaround; Sonobi secures Cohere Capital investment; and Omnicom revenue falls by 11.7%. Apple and Adobe in alleged privacy workaround Apple has enabled user-level tracking for Adobe, in direct violation of its WebKit [...]
SimilarWeb Raises USD$120m; US Senate Democrats Seek Local News Protections
In today’s ExchangeWire news digest: Digital marketing intelligence platform SimilarWeb raises USD$120m (£92.1m); US Senate Democrats seek local news protections; and quarterly social media ad spend climbs by 56.4%. SimilarWeb raises USD$120m (£92.1m) Digital marketing and investment intelligence platform SimilarWeb has announced [...]
iHeartMedia to Acquire Voxnest; Rokt raises USD$80m
In today’s ExchangeWire news digest: iHeartMedia to acquire Voxnest to boost its podcast programmatic capabilities; Rokt raises USD$80m (£61m) for personalised marketing solutions; and the Australian Competition and Consumer Commission (ACCC) releases its interim report into digital platform dominance. iHeartMedia to [...]
Triton Digital's Ben Masse on Audio Measurement
In this exclusive vox pop, ExchangeWire’s Ciaran O’Kane chats with Triton Digital's Benjamin Masse about measurement in the programmatic audio space. During this session, they discuss: – the differences between measurement of streaming and of podcasts; – the challenges posed by audio platforms [...]
Alibaba Gains Majority Stake in Sun Art; TCF Not GDPR Compliant, Says DPA
In this weekly segment, ExchangeWire sums up key industry updates in ad tech from around the globe. In this edition: Chinese holdings giant Alibaba acquires a majority stake in supermarket chain Sun Art Retail; the EU's data supervisor, the Belgium-based [...]
M&C Saatchi Performance's Roshat Adnani on the DOJ's Google Lawsuit, Forrester on APAC 2021, and Netflix
On this week’s episode of The MadTech Podcast, ExchangeWire’s Rachel Smith and Lindsay Rowntree are joined by Roshat Adnani, account director at M&C Saatchi Performance, to discuss the latest news in ad tech and martech. In this week’s episode: - The US Department [...]
Quibi Shuts Up Shop; ViacomCBS Announces Streaming-Centric Reshuffle
In today's ExchangeWire news digest: short-form video streaming platform Quibi closes its doors for good, just 6 months after launching; ViacomCBS announces that its restructuring its senior management team to put streaming front-and-centre; and the US adds a further 6 [...]
DOJ Files Antitrust Suit Against Google; Snap Exceeds Q3 Expectations
In today's ExchangeWire news digest: the US Department of Justice has filed a lawsuit against Google, accusing the tech heavyweight of anticompetitive business practices; Snap over-achieves in Q3, beating analysts' revenue and user predictions; and Netflix misses its Q3 subscriber [...]
DPC Probes Instagram's Handling of Children's Data; TCF Not GDPR Compliant, Says DPA
In today's ExchangeWire news digest: Ireland's DPC launches an investigation into Instagram over how it treats the data of its underage users; Belgium's DPA reports that IAB Europe's transparency framework does not meet GDPR requirements; and 5G is expected to [...]
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