Facebook Moots iOS 14 Audience Network Shutdown; Mightyhive Merges with Brightblue
In today’s ExchangeWire news digest: Facebook moots iOS 14 Audience Network shutdown; Mightyhive merges with Brightblue; and WPP revenue falls by 15.1%. Facebook moots iOS 14 Audience Network shutdown Facebook has announced a series of measures in response to the upcoming [...]
Adapt or Die: 7 Things Inflight Advertising Can Learn From TV Broadcasters
Few industries remain untouched by COVID-19, but travel has been hit particularly hard by the global pandemic. Now, as the world begins to re-emerge from lockdown, it's time for the travel sector to get back in action and look for [...]
Google Expected to Launch Default "Heavy Ad" Blocker; Facebook to Pay France Back-Taxes
In today's ExchangeWire news digest: a new default setting that will block "heavy ads" from Chrome is expected to be released by Google; Facebook has reached an agreement with French authorities to pay $125m in back-taxes; and Seven West Media [...]
TikTok Prepares to Sue US Government; Pressure Mounts on Apple Over App Store Policies
In today's ExchangeWire news digest: TikTok prepares to bring legal action against the US government over president Trump orders for the app to be banned; trade body Digital Content Next joins the campaign against Apple's App Store policies; and Australia [...]
A Gift from ExchangeWire: The Wires 2020 Blooper Reel
This year, for reasons which remain obvious, ExchangeWire were sadly unable to hold live awards ceremonies for The Wires APAC and The Wires Global. Instead, the team worked with the esteemed judging panels across both awards programmes, as well as all [...]
ACCC Rebuts Google's Code Warnings; New Huawei Ban May Disrupt Tech Supply Chain
In this weekly segment, ExchangeWire sums up key industry updates in ad tech from around the globe. In this edition: the ACCC dismisses claims from Google that its News Media Bargaining Code will damage user experience in Australia; experts warn [...]
Imagen's Cat Agostinho on TPC Lawsuits, Google vs the ACCC, and Epic’s Publisher Coalition
On this week’s episode of The MadTech Podcast, ExchangeWire’s Rachel Smith and Lindsay Rowntree are joined by Cat Agostinho, COO and co-founder of Imagen Insights, to discuss the latest news in ad tech and martech. In this week’s episode: - Industry group The [...]
IDFA Changes Drive Advertisers to Android; Facebook Cracks Down on QAnon
In today's ExchangeWire news digest: advertisers turn to Android in preparation for changes to Apple's IDFA; Facebook cracks down on groups and pages linked to US conspiracy group QAnon; and a proposed regulation may see Chinese streaming services iQiyi and [...]
Post-COVID Ad Fraud to Hit 45%-55% in India; Communications Council Relaunches as ACA
In today's ExchangeWire news digest: India is expected to see ad fraud average 45%-55% amid COVID recovery; Australian ad industry body the Communications Council relaunches as the Advertising Council Australia; and Google launches its entry-level jobs search app Kormo in [...]
IAB Europe Completes Switchover to TCF v2.0
One year ago, on 21st August 2019, IAB Europe announced the launched the next iteration of its Transparency and Consent Framework (TCF). Based on feedback on the original Framework, TCF v2.0 builds upon the success of its predecessor by providing [...]
Popular Tradertalks
Latest Posts
-
Digest: Disney Reports Positive Streaming Results; Zeta Global Under Scrutiny -
'Seek to Replace Yourself': AI Driving Innovation at AdTech Connect -
The Stack: Ad Tech M&A is Back -
‘Retail Media is a Game-changing Opportunity for Brands and Retailers’: Q&A with Martin Jensen, Nexta -
Reinventing the Crab: Is CTV just TV Again?
Follow ExchangeWire