Data-Driven Marketing Measurement Strategy Lights the Path to Certainty
Marketers hold perhaps the most unique position within a company: unlike other divisions, marketing has a vantage point over the ambitions of its business and the sensitivities and needs of its customers. They act as the bridge between business and [...]
Marketers hold perhaps the most unique position within a company: unlike other [...]
New Huawei Ban May Disrupt Tech Supply Chain; Havas Becomes First Agency to Join Prebid
In today's ExchangeWire news digest: experts warn that new restrictions imposed by the US government against Huawei could disrupt the global tech supply chain; Havas Media Group becomes the first media agency to join Prebid; and JCDecaux launches a new [...]
Facebook Launches Events Feature; ACCC Rebuts Google's Code Warnings
In today’s ExchangeWire news digest: Facebook releases a new feature to accommodate live paid-for events online; the ACCC disputes claims from Google Australia that its revenue code will put the tech giant's services at risk; and research from Nielsen finds [...]
Clear Channel Brings Smart Billboards to Europe; Industry Calls on W3C to Rein in Big Tech
In this weekly segment, ExchangeWire sums up key industry updates in ad tech from around the globe. In this edition: Clear Channel Outdoor announces plans to roll out its RADAR technology in Europe; ad firms call on the W3C to [...]
Automated Creative's Tom Ollerton on Walmart, In-Console TV Ads, and Apple
On this week’s episode of The MadTech Podcast, ExchangeWire’s Lindsay Rowntree and Ciaran O'Kane are joined by Tom Ollerton, founder of Automated Creative, to discuss the latest news in ad tech and martech. In this week’s episode: - Walmart has launched a new [...]
ByteDance Turns to Reliance for TikTok India Deal; UK Gov Considers Political Ad Labels
In today's ExchangeWire news digest: Tik Tok-owner ByteDance is reportedly in talks with Indian conglomerate Reliance Industries to salvage the popular video app; the UK government weighs up making disclosure labels compulsory for political content posted online; and a survey [...]
Old TikTok Violated Google App Store Policy; Badshah Highlights Influencer Ad Issues
In today's ExchangeWire news digest: an investigation by the WSJ finds that an older version of TikTok violated Google's app store policy; concerns around influencer marketing are resurrected after an investigation into Indian rapper Badshah; and TRMC criticises Coles for [...]
Ad Tech Firms Urges W3C to Rein in Big Companies; Google Launches 'People Cards' in India
In today's ExchangeWire news digest: a group of ad tech companies calls upon the W3C Advisory Board to crack down on the influence of big firms; Google launches a LinkedIn-challenger search feature called 'people cards' in India; and the EU [...]
The Wires Global 2020: The Winners
Today [10 December] ExchangeWire announced the winners of its fourth annual awards programme, The Wires Global. Since launching The Wires, ExchangeWire has been honoured to reward the best work and innovation coming out of the ad tech industry, even more [...]
Clear Channel Brings Smart Billboards to Europe; AANA and Ad Standards Merge
In today's ExchangeWire news digest: OOH giant Clear Channel Outdoor announces its bringing its RADAR offering to Europe; Australian industry bodies AANA and Ad Standards combine; and the Evening Standard prepares for a restructure to focus on building its digital [...]
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