The MadTech Webcast: Privacy Trends in Media and Publishing
On this episode of The MadTech Webcast, Ciaran O'Kane, CEO at ExchangeWire, is joined by Zachary Faruque, marketing solutions engineer at OneTrust, to discuss privacy trends in media and publishing, and the evolution of user consent in ad monetisation. In this [...]
The Future is Mobile - So, How Can Brands Harness It?
Whilst COVID-19 has wreaked havoc on much of the ad industry, certain channels have been able to ride the storm, experiencing a newfound boost or seeing pre-existing upticks accelerating. Mobile falls into the latter category: whilst global stay-at-home measures have [...]
Whilst COVID-19 has wreaked havoc on much of the ad industry, certain [...]
Live Nation Entertainment's Stuart Austin on IDFA, Future Global Ad Spend, and Gaming Ads
On this week’s episode of The MadTech Podcast, ExchangeWire’s Rachel Smith is joined by Stuart Austin, director of data and audience at Live Nation Entertainment, and Ciaran O'Kane, CEO of ExchangeWire, to discuss the latest news in ad tech and [...]
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