ExchangeWire: Data-Driven Advertising and Marketing Technology

Epom’s Andrey Liulko on the Dominance of Digital Ad Spend, Epic Games’ Marketplace App and Ad Dollars Directed at the Olympics
5 months ago Podcast

In this MadTech Podcast episode, Lindsay Rowntree is joined by Rachel Smith and Andrey Liulko, Chief Sales Officer at Epom to discuss the latest news in the worlds of media, advertising and tech. They explore the dominance of digital ad spend, [...]
The Stack: New Paramount Created; Xandr Accused of Breaching GDPR
5 months ago News

This week on The Stack: New Paramount Created; Xandr Accused of Breaching GDPR; Streaming Giants Challenge New Canadian Legislation; Spotify Introduces Comments; Today's MadTech Daily Podcast This week, Skydance Media and Paramount Global finally reached a definitive agreement which [...]
Attention Dynamics: Navigating the Future of Engagement with AI
5 months ago Event Videos

As the digital landscape evolves, so does the art of capturing and sustaining audience attention. At ATS Singapore, our experts dissected the current state of affairs. From the impact of digital platforms to navigating changing consumer behaviours. This conversation provides [...]
Jeff Green and Andrew Casale join ATS London line-up
5 months ago News

With ATS London a few weeks away, we’re delighted to announce two new headline speakers: Jeff Green and Andrew Casale. We are thrilled to announce TWO sensational headline speakers for ATS London - Jeff Green and Andrew Casale. Both headliners come [...]
Xandr Accused of EU Privacy Breaches; DOJ Publishes Witness List for Google Antitrust Trial; Microsoft and Apple Leave OpenAI Board Observer Roles
5 months ago News

On today’s news digest: Xandr Accused of EU Privacy Breaches; DOJ Publishes Witness List for Google Antitrust Trial; Microsoft and Apple Leave OpenAI Board Observer Roles Xandr, the Microsoft-owned ad tech business, has been accused of EU privacy breaches in a [...]
Navigating Privacy, Efficiency, and Innovation through Ad Tech Curation
5 months ago Event Videos

Industry leaders and experts converge to unravel the intricacies of ad tech curation within APAC’s evolving digital advertising landscape. This ATS Singapore 2024 panel dives into the critical role of ad tech curation in optimising advertising strategies, enhancing user experiences, [...]
Crafting Future Proof Campaigns: Transforming Data Practices for Winning Strategies
5 months ago Event Videos

From harnessing first-party data to exploring privacy-compliant technologies, this ATS Singapore discussion aims to equip marketers with the insights and tools needed to navigate the evolving terrain of digital advertising. Discover the art of precision targeting, personalised messaging, and strategic [...]
Ad Tech Investment & M&A: It's Back
5 months ago News

After a prolonged snooze, investment and M&A dormancy in ad tech is perhaps finally at an end. After a steady drizzle of activity, a torrential downpour of consolidation poured upon the industry in June. In this article, ExchangeWire research lead [...]
TikTok Launches Initiative to Attract UK Sellers; Spotify Introduces Podcast Comments; Omnicom Media Group Sponsors World’s Largest Marketing Research Institute
5 months ago News

On today’s news digest: TikTok Launches Initiative to Attract UK Sellers; Spotify Introduces Podcast Comments; Omnicom Media Group Sponsors World’s Largest Marketing Research Institute With the objective of helping UK businesses sell products in its app, TikTok has launched a “£1 [...]
Beyond Billboards: The Future of OOH Advertising in SEA
5 months ago Event Videos

Uncover the dynamic transformation of OOH as industry leaders dissect the fusion of digital technologies with traditional billboards. This ATS Singapore panel explores how AI is not just reshaping visuals but revolutionising audience engagement, propelling OOH into an era of [...]