The Wires Awards are back for 2024, celebrating the very best in the digital marketing industry. There's still time to nominate for Ad Tech Personality of the Year and Ad Tech Rising Star. Each year The Wires recognises the best use [...]

On today’s news digest: Warner Bros and Fandango Sell Cinema Tickets On Roblox; TikTok Terminates Lite Rewards Feature in EU; OpenAI Co-Founder Moves to Rival Anthropic  In a move to strengthen its connection with Gen Z gamers, Roblox has introduced a [...]

The verdict is in, and in one of the most significant legal battles in recent years, Google has officially been deemed to be a search monopoly. This landmark ruling, brought by the U.S. Department of Justice (DoJ), alongside several states, judged [...]

Panellists at the launch of AdTech Connect, an initiative for those starting out in ad tech sponsored by Index Exchange and ExchangeWire, reveal their secrets to building out a solid industry network, being a good mentee/mentor, and keeping up with [...]

Cedara, the Carbon Intelligence Platform, today (August 6th, 2024) announces the launch of its groundbreaking out-of-home (OOH) measurement tool, setting a new industry standard in sustainability and carbon emissions transparency. This innovative product is the first to measure traditional and [...]

On today’s news digest: Judge Rules Against Google's 'monopolistic' practices; John Lewis Launches Retail Media Platform; Temu Enters Thailand  Google has lost its recent antitrust case against the DoJ. Ruling against Google over issues regarding payments for exclusive contracts to provide [...]

Podcasts provide advertisers with a wealth of opportunities, so why are media buyers holding back? We recap the benefits for brands and advertisers, as well as exploring what’s stopping media buyers from pressing play on the opportunity on a larger [...]

On today’s news digest: Reddit Acquires AI Startup; Google Improves Performance Max Transparency; UK Shelves Tech Project Funding  Ad tech acquisitions continue in full swing, with Reddit swiping up Memorable AI to help it improve its ad performance. Launched in 2021, [...]