Change May be Intimidating, but We Should Embrace it: Q&A with Richard Davies, MediaCom
Last month, MediaCom appointed Richard Davies (pictured below) as its new chief digital officer (CDO). He spoke to ExchangeWire in the exclusive Q&A, where he discusses his new role, COVID-19's impact on advertising, and how brands should approach the impending [...]
Rumours Rife Around Apple's IDFA; YouTube Unveils Shoppable Ad Format
In today's ExchangeWire news digest: rumours abound that Apple will announce its intention to close its IDFA offering at today's Worldwide Developers Conference; YouTube reveals a new ad format to in a bid to stimulate more traffic to brands; and [...]
A Third of China's 2019 Ad Traffic Found to be Invalid; Google Loses €50m GDPR Fine Appeal
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the globe. In this edition: researchers find that almost one third of China's 2019 ad traffic was invalid; Google loses its appeal against a €50m [...]
TheGamingEconomy's Mat Broughton on Amazon, AT&T, and Brian Wieser's Ad Spend Forecast
On this week’s episode of The MadTech Podcast, ExchangeWire’s Rachel Smith and Lindsay Rowntree are joined by Mat Broughton, editor at ExchangeWire sister publication TheGamingEconomy, to discuss the latest news in ad tech and martech. In this week’s episode: - Widely covered [...]
Now Is the Time to Fix the Programmatic Pipes: Christiana Cacciapuoti, AdLedger
The programmatic supply chain has been under intense scrutiny in recent months, with increasing calls for reform from across the industry. Christiana Cacciapuoti (pictured below), executive director at non-profit ad consortium AdLedger, writes about the pervasive issues within the programmatic [...]
IAB Tech Lab Shuts Cookie-Aggregator DigiTrust; Apple Criticised Over Subscription Cut
In today's ExchangeWire news digest: IAB Tech Lab announces it will close its cookie-sharing platform, DigiTrust, by the end of July; Apple faces fresh backlash after blocking competitor email app Hey, insisting that it should get commission from any subscriptions [...]
The MadTech Webcast: Solutions to Fill The Cookie-Based Targeting Void
On this episode of The MadTech Webcast, ExchangeWire's Ciaran O'Kane was joined by Digital Element's Aubriana Lopez and Canton Marketing Solutions' Rob Webster to discuss solutions to fill the cookie-based targeting void.
Disney Prepares for Unified Ad Platform; Aus Industry Bodies Issue Supply Chain Guidelines
In today's ExchangeWire news digest: Disney consolidates its various ad tech teams into a single entity in preparation to launch a unified ad platform; Australias leading industry bodies introduce new guidelines to help clean up the programmatic supply chain; and [...]
Google Loses €50m GDPR Fine Appeal; Snap Reveals Plan for Challenger Digital Platform
In today's ExchangeWire news digest: Google loses its appeal against last year's ruling by French data authority CNIL, which saw the tech giant penalised for breaking GDPR legislation; and Snap announces that it is planning to build a new digital [...]
CTV - Advertising's Much-Needed Silver Lining: Q&A with Daniel Elad, TheViewPoint
Connected TV has received a lot of attention in recent months, with some viewing it as the industry's newest golden goose. Yet many note the apparent inability of advertisers to take advantage of this increasingly popular channel. In this exclusive [...]
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