Amobee's Maria Flores Portillo on the WFA Future of CMOs Survey, M&S, and TV Upfront Woes
On this week’s episode of the MadTech Podcast, ExchangeWire’s Rachel Smith and Lindsay Rowntree speak to Maria Flores Portillo, General Manager, EMEA, Amobee, about the latest news in ad tech and martech. On this week’s episode: - The World Federation of Advertising (WFA) [...]
The Evolution of Programmatic in JAPAC, with Andy Tu
In the latest MadTech Webcast, Ciaran O’Kane, ExchangeWire CEO, was joined by Andrew Tu, APAC managing director, OpenX, to discuss the state of programmatic in JAPAC, following research carried out by ExchangeWire, in association with OpenX, delving into the drivers [...]
The State of Programmatic in JAPAC: Current & Future Drivers of Growth
Over the previous 12 months, 76.6% of media professionals across the Japan & Asia Pacific (JAPAC) region increased their programmatic investment, according to a research report published today [21 May 2020] by ExchangeWire, in association with OpenX. Multiple factors were cited [...]
Ebiquity Post 2019 Financial Results; McDonald's Moves China Media Planning to Publicis
In today's ExchangeWire digest: Ebiquity announces its initial financial results for 2019; McDonald's moves its Mainland China media planning to Publicis Groupe; and the ad industry is showing a greater interest in B2B content. Ebiquity release preliminary financial results Independent marketing and [...]
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