OOH Sees Recovery in Australia; Programmatic Demand Shifts from Linear to CTV
In today's ExchangeWire news digest: out-of-home advertising begins to recover in Australia; analysts find programmatic buying demand is shifting towards CTV from linear; and Disney Advertising Sales opts for virtual video pitches to media agencies. OOH sees recovery in Australia Out-of-home (OOH) [...]
Facebook Risks MRC Accreditation; ISBA Study Reveals Programmatic Supply Chain Flaws
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the globe. In this edition: Facebook is warned that it could lose its MRC accreditation due to insufficient ad metrics; ISBA release a study on [...]
Xandr's Daniel Clayman on Brand Safety, Revenue Diversification, and ISBA's Programmatic Report
On this week's episode of the MadTech Podcast, ExchangeWire's Rachel Smith and Lindsay Rowntree speak to Daniel Clayman, VP & managing director, Northern Europe, Xandr, about the latest news in ad tech and martech. On this week's episode: - As brands continue [...]
Heineken, Gousto & The Trade Desk: How to Adapt Marketing Strategies in 2020
In the latest MadTech Webcast, ExchangeWire's Lindsay Rowntree was joined by Philippa Snare, The Trade Desk; Ron Amram, Heineken and Tom Wallis, Gousto, to discuss how marketers can adapt their strategies during this unprecedented times. The session covered: - The importance for [...]
APAC Media Expected to Have Fastest Recovery; S4 Updates Q1 Trading Report
In today's ExchangeWire news digest: ECI analysis finds media inflation will recover more quickly in APAC than in any other region; S4 Capital releases an updated Q1 trading performance report; and Discovery reserves prediction as it sees Q1 revenues fall. APAC [...]
First-Party Data the Best Bet for Post-Cookie ID: Ian Hocking, South China Morning Post
Ian Hocking (pictured below) VP, Digital at South China Morning Post, talks exclusively with ExchangeWire about what the demise of third-party cookies spells for the ad industry. The termination of third-party cookies will have a range of consequences for different parts [...]
ISBA Programmatic Study Reveals Flaws in Supply Chain; Kinesso Launches Matterkind
In today's ExchangeWire news digest: a study on programmatic carried out by the ISBA unearths flaws in supply chain; IPG's Kinesso launches new solutions and advisory service, Matterkind; and Roku relaunches dataxu DSP as OneView. ISBA programmatic study reveals flaws in [...]
Opportunities are Present Despite Ad Spend Fall: Industry Figures Respond to AA/WARC
Last week saw the publication of key advertising performance report, the Advertising Association/WARC (AA/WARC) Expenditure Report. ExchangeWire speaks to figures within the industry to get their thoughts on the report's findings. Context and sentiment can help brands capture untapped audiences It's no [...]
WPP Wins Unilever's China Account; Prime Media Group Revenue Falls
In today's ExchangeWire news digest: WPP is awarded management of Unilever's mainland China account; Australia's Prime Media Group reports a fall in April revenue; and NBCUniversal gets a restructure amid the Coronavirus. WPP wins Unilever's mainland China account Unilever has put WPP [...]
Video, Audio & Gaming Are Thriving: Q&A with Anthony Farley, GroupM
There are many different courses for agencies to navigate at the moment, and before the pandemic ripped out the goal posts and threw them into the ocean, some of biggest challenges and focuses were increased regulation, privacy requirements, and identity, [...]
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