Sebastian Gray (pictured below), co-founder and SVP at Dugout speaks exclusively to ExchangeWire about brand suitability, video advertising, and customer data protection. How can brand suitability best complement brand safety when displaying video content? Ideally, these two concepts should be the perfect [...]

In today's ExchangeWire news digest: Facebook has invested in Indian telecoms giant Reliance's Jio Platforms; Snapchat has reported a growth in usage but a decline in ad spend over the first quarter; and Netflix's had gained more than double the [...]

In today's ExchangeWire news digest: Unruly and Ampverse partner to make investment in eSports and gaming inventory easier; Fandango buys Walmart's video streaming service Vudu in a move to scale up its FandangoNOW offering; and Vitztrade sets up the Local [...]

In today's ExchangeWire news digest: the Australian government forces Google and Facebook to share their ad revenue with local media firms; e-commerce service Snapdeal teams up with Hungama Digital Media to offer a streaming service to its users; and the [...]

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region. In this edition: Amazon plans to cut affiliate commission rates; Beachfront Media and Amobee join forces to bring VOD into programmatic; Beeswax [...]

Oren Netzer (pictured below), co-founder and CEO, cClearly, writes exclusively for ExchangeWire about the benefits of geo targeting and why marketers should make it part of their arsenal now. Geo targeting is the most under-utilised targeting element available to marketers today, [...]

In today's EchangeWire news digest: Pixalate report reveals how Coronavirus has impacted mobile ad spend; new software WorldGaze promises to optimise context awareness for on-device AI; and Carousell unveils a new initiative to assist non-profits that are helping the most [...]

Maria Hedengren (pictured below), CEO of digital magazine firm Readly, writes exclusively for ExchangeWire about moving print publications to the digital sphere, capturing audiences, and publishing in the age of Coronavirus.   1. Some see digitisation as a threat to traditional print [...]

In today's ExchangeWire news digest: Beeswax acquires ad tech start up MediaGamma as it focuses on building its programmatic offering; Buzzfeed puts its German offices up for sale; and FreeWheel gets set to release its unified programmatic platform. Beeswax acquires MediaGamma [...]