Why The Vertical Ad Network Will Win The Decade
The term ‘ad network’ surfaces a lot of ill-feeling when discussed at conferences or in the trade press - its reputation has been besmirched by consistent bad behaviour over two decades. Programmatic ad tech vendors built market share in the [...]
WeChat Limits Third-Party App Access; US Q2 Search Ad Spend Could Drop by 29%
In today's ExchangeWire new's digest: WeChat limits third-party app access to user data; US search ad spend could fall by 29% in Q2; and Beachfront Digital and Amobee partner to integrate video-on-demand into programmatic. WeChat limits third-party app access to user [...]
The Demise of the Cookie isn’t the End of Identity-Driven Media: Richard Lloyd, GroupM UK
Richard Lloyd, Chief Data Officer of GroupM UK, writes exclusively for ExchangeWire about how identity will survive the impending termination of the third-party cookie. It’s hardly new news that a combination of browser restrictions and data privacy regulations have sealed the [...]
The Sun's Paul Hood on Virtual Gifting, Location Targeting, and How Publisher The Sun is Diversifying
On this week’s episode of The MadTech Podcast, ExchangeWire’s Rachel Smith and Lindsay Rowntree are joined by Paul Hood, Digital Marketing Director, The Sun, News UK, to discuss the latest news in ad tech and martech. On this week’s episode: - [...]
Disney+ Global Subscriptions Balloon to 50 Million; CNN Acquires Canopy
In today's ExchangeWire news digest: global subscriptions to Disney's new streaming service soar to 50 million; news broadcaster CNN acquires content personalisation start-up Canopy as part of "NewsCo"; and HT&E buys 11 million shares in fellow media company Ooh Media. Disney+ [...]
The MadTech Webcast: Tom Simpson on APAC Ad Tech
Don't miss the second webcast from ExchangeWire, keeping you in the know during these unprecedented times. In this week's MadTech Webcast, ExchangeWire's Ciaran O'Kane chats with AdColony APAC's Tom Simpson about how the industry is responding to the ongoing pandemic. During this [...]
Spikes Asia 2020 Cancelled; The Drum Announces Rose Awards 2020 Finalists
In today's ExchangeWire news digest: Spikes Asia announces it's cancelling this year's festival as Coronavirus persists; The Drum announces the nominees for its 2020 Rose Awards; and an IAS survey finds that online content consumption is changing amidst the pandemic. Spikes [...]
Intention and Precision to Reach Audiences: Q&A With Jed Hartman, Channel Factory
Chief commercial & strategy officer at Channel Factory, Jed Hartman (pictured below), speaks exclusively to ExchangeWire about GroupM's recent Consumer Trust in Digital Marketing survey, emerging ad platforms, and advertising in the age of Corona. GroupM’s survey found that most consumers [...]
Chemistry with Kindness: How Virtual Pitches Could Fix Pitching
CEO of Brand Champions, Fiona Wylie (pictured below) writes exclusively for ExchangeWire about how virtual pitching could provide a viable solution for marketers and advertisers in a corona-addled world. Pitches never have been perfect. In 2018, research found that 61% of [...]
Google Reverses Cookie Changes; Australian OOH Revenue Down 2.6%
In today's ExchangeWire news digest: Google announces its plans to temporarily suspend and reverse its changes to cookies; Australian OOH revenue down almost 2.6% compared to Q1 2019; and location platform Foursquare merges with location-based marketing tool Factual. Google temporarily reverses [...]
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