Navigating the Intersection of Out-of-Home Media Strategies in an Ever-Changing Digital World
This session from ATS Singapore 2024, looks at some of the main issues around OOH advertising in a digital world. What are the main challenges, innovations and opportunities facing advertisers wanting to make the most of the medium, and what are [...]
Believing the Hype: Assessing the Reality of AI Claims
Live from ATS Singapore 2024, our stellar panel examines the claims surrounding AI. Tune in as our guests explore the current state of AI, the ethical considerations, user perspectives, regulatory aspects, and the future possibilities of this nascent yet rapidly [...]
Skydance and Paramount Sign Agreement; Cineworld Considers Closing Quarter of UK Cinemas; Apple Approves Epic Games Marketplace App
On today’s news digest: Skydance and Paramount Global Sign Definitive Agreement; Cineworld Considers Closing Quarter of UK Cinemas; Apple Approves Epic Games Marketplace App Following months of talks, a definitive agreement has finally been reached between Skydance Media and Paramount Global. [...]
Q2 in Ad Tech: Cookie Can Kicked, AI Deals, and Giant Politicians
In our latest quarterly wrap, head of content John Still takes a look at the events that have defined Q2 2024. What’s been making waves since April? Q2 2024 started with a bang, albeit one that we’d all expected to arrive [...]
Global Ad Spend To Outpace Economic Growth; UK Election Ad Spend Figures; Streaming Giants Challenge New Canadian Legislation
On today’s news digest: Global Ad Spend To Outpace Economic Growth; UK Election Ad Spend Figures; Streaming Giants Challenge New Canadian Legislation Worldwide ad spend is on track to outpace global economic growth this year, according to a mid-year forecast by [...]
The Stack: Industry Draws Conclusions on Privacy Sandbox
This week on The Stack: Industry Draws Conclusions on Privacy Sandbox; Meta In Breach of DMA; Today's MadTech Daily Podcast Analyses regarding Privacy Sandbox made quite a splash in our digest news this week. The IAB Tech Lab released its [...]
Google’s Emissions Climb 48%; Merger Agreement Reached for Paramount Global; Privacy Sandbox Testing Finds 33% Decline in CPMs
On today’s news digest: Google’s Emissions Climb 48%; Merger Agreement Reached for Paramount Global; Privacy Sandbox Testing Finds 33% Decline in CPMs Amid the AI boom, Google’s greenhouse gas emissions are rapidly rising. According to the tech titan’s latest Environmental Report, [...]
Chapell & Associates’ Alan Chapell on the Ad Tech Law Landscape
In this MadTech Podcast special, ExchangeWire head of content John Still is joined by Alan Chapell, president of Chapell & Associates. Their discussion delves into the ad tech law landscape, examining legislation and the latest legal issues in the industry. Alan [...]
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