Digiday's Lara O'Reilly on Coronavirus Ad Spend; Streaming; and Gaming
On this week’s episode of The MadTech Podcast, ExchangeWire’s Rachel Smith and Lindsay Rowntree are joined by Lara O'Reilly, Senior Correspondent, Digiday, to discuss the latest news in ad tech and martech. On this week’s episode: - There are countless news stories and [...]
GroupM Uncovers Consumers' Digital Concerns; WeWork Sells Meetup
In today's ExchangeWire news digest: GroupM survey reveals consumers' concerns with digital advertising; WeWork sells its social network to AlleyCorp; and Australia achieves high ranks when it comes to quality of digital media. GroupM uncovers consumers' digital concerns Research released by WPP’s [...]
Making Inclusive Advertising a Reality: Q&A with Carlos Santiago, AIMM
Carlos Santiago (pictured below), co-founder of the Alliance for Inclusive and Multicultural Marketing (AIMM), the cultural branch of the Association of National Advertiser (ANA), speaks exclusively to ExchangeWire about the purpose and benefits behind the organisation's new CIIM metric. 1. What [...]
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