In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in this edition: IAS Threat Lab calls for industry to update ads.txt files; 24sata and Njuskalo select Permutive; Sojern offers new [...]

Since DPAs, most notably the ICO, announced plans examining the mechanics behind ad tech, the industry has rightfully acted at pace to engage with the regulators in discussion on the future makeup of a privacy-focused digital advertising landscape. However, there [...]

Writing exclusively for ExchangeWire, Brian Lovett (pictured below), director of product, commerce, Sovrn, discusses how digital commerce can be used to effectively supplement revenue from display advertising amidst tumultuous times for media. “Increasingly a successful digital media company will be one [...]

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in this edition: Anzu.io partners with Forensiq; Talon expands into Europe; Peer39 releases January 2020 Benchmark Report; Dwise incorporates Digital Element [...]

In this exclusive article for ExchangeWire, Peter Szyszko (pictured below), CEO and founder of White Bullet Solutions Limited, discusses why perceptions on IP need to be shifted in response to the danger it risks to brand marketers, ad tech providers, [...]

In a climate of ever-increasing regulatory pressure, and with the impending future of a cookie-less world, it is important that we in the digital advertising industry review our relationship with data and evaluate how we can improve on our understanding [...]

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in this edition: GumGum announces USD$22m (£17m) funding round; Verizon Media partners with VIOOH; Rakuten launches Rakuten Advertising; Yieldbird to invest [...]