Navigating Privacy, Efficiency, and Innovation through Ad Tech Curation
Industry leaders and experts converge to unravel the intricacies of ad tech curation within APAC’s evolving digital advertising landscape. This ATS Singapore 2024 panel dives into the critical role of ad tech curation in optimising advertising strategies, enhancing user experiences, [...]
Crafting Future Proof Campaigns: Transforming Data Practices for Winning Strategies
From harnessing first-party data to exploring privacy-compliant technologies, this ATS Singapore discussion aims to equip marketers with the insights and tools needed to navigate the evolving terrain of digital advertising. Discover the art of precision targeting, personalised messaging, and strategic [...]
Ad Tech Investment & M&A: It's Back
After a prolonged snooze, investment and M&A dormancy in ad tech is perhaps finally at an end. After a steady drizzle of activity, a torrential downpour of consolidation poured upon the industry in June. In this article, ExchangeWire research lead [...]
TikTok Launches Initiative to Attract UK Sellers; Spotify Introduces Podcast Comments; Omnicom Media Group Sponsors World’s Largest Marketing Research Institute
On today’s news digest: TikTok Launches Initiative to Attract UK Sellers; Spotify Introduces Podcast Comments; Omnicom Media Group Sponsors World’s Largest Marketing Research Institute With the objective of helping UK businesses sell products in its app, TikTok has launched a “£1 [...]
Beyond Billboards: The Future of OOH Advertising in SEA
Uncover the dynamic transformation of OOH as industry leaders dissect the fusion of digital technologies with traditional billboards. This ATS Singapore panel explores how AI is not just reshaping visuals but revolutionising audience engagement, propelling OOH into an era of [...]
Navigating the Intersection of Out-of-Home Media Strategies in an Ever-Changing Digital World
This session from ATS Singapore 2024, looks at some of the main issues around OOH advertising in a digital world. What are the main challenges, innovations and opportunities facing advertisers wanting to make the most of the medium, and what are [...]
Believing the Hype: Assessing the Reality of AI Claims
Live from ATS Singapore 2024, our stellar panel examines the claims surrounding AI. Tune in as our guests explore the current state of AI, the ethical considerations, user perspectives, regulatory aspects, and the future possibilities of this nascent yet rapidly [...]
Skydance and Paramount Sign Agreement; Cineworld Considers Closing Quarter of UK Cinemas; Apple Approves Epic Games Marketplace App
On today’s news digest: Skydance and Paramount Global Sign Definitive Agreement; Cineworld Considers Closing Quarter of UK Cinemas; Apple Approves Epic Games Marketplace App Following months of talks, a definitive agreement has finally been reached between Skydance Media and Paramount Global. [...]
Q2 in Ad Tech: Cookie Can Kicked, AI Deals, and Giant Politicians
In our latest quarterly wrap, head of content John Still takes a look at the events that have defined Q2 2024. What’s been making waves since April? Q2 2024 started with a bang, albeit one that we’d all expected to arrive [...]
Global Ad Spend To Outpace Economic Growth; UK Election Ad Spend Figures; Streaming Giants Challenge New Canadian Legislation
On today’s news digest: Global Ad Spend To Outpace Economic Growth; UK Election Ad Spend Figures; Streaming Giants Challenge New Canadian Legislation Worldwide ad spend is on track to outpace global economic growth this year, according to a mid-year forecast by [...]
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