MediaCorp's Raj Parekh on the Power of Branded Content
ExchangeWire's head of content John Still is joined by Raj Parekh, head of sales at MediaCorp for a discussion on branded content. On this episode of the MadTech Podcast Special, Raj looks at the power of branded content, the joy of good [...]
Is Telco Data the Hidden Giant of Advertising?
What's the true power of telco data? We were joined by Skyrise to delve into telco's opportunities, challenges and unique position in the market ExchangeWire COO Lindsay Rowntree was joined by Alex Petrie, co-founder and Peter Hanlon, CTO at Skyrise, for [...]
The Telegraph’s Karen Eccles on Publishers’ Print Revenue Decline, MFA Sites and Political Ads Moving Away From Microtargeting
In this MadTech Podcast episode, John Still is joined by Lindsay Rowntree and Karen Eccles, CCO at The Telegraph. They delve into a publisher-focused conversation, exploring publishers’ decline in print revenue, how MFA’s are affecting the online publishing industry, and [...]
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