In their latest piece for ExchangeWire, the IAB’s Display and Data Steering Group consults with its committee members, namely PubMatic; OpenX; IndexExchange; Teads; AppNexus, a Xandr Company; Rubicon Project; and Oracle Data Cloud, for their answer to the question: How [...]

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in this edition: ADmantX launches Homepage Intelligent Solution to help boost ad revenue for publishers; PubMatic releases report on supply path [...]

Automation in advertising has scaled so quickly over the past decade, that in many cases, it has caused a disconnnect between the automation specialists and their leaders. In this exclusive piece for ExchangeWire, Jonas Jaanimagi (pictured below), technology lead, IAB [...]

'Transparency', while the term is often banded around as one of the industries many buzz-words it is critical not to dismiss it. Ensuring efficient and optimised spend would prove invaluable for publishers, while reducing fraud and wastage helps the entire [...]

Last week it emerged that Google is pushing ahead with plans, made public earlier in the year, to limit the functionality of ad block extensions on the Chrome browser, announced as part the new ‘Manifest V3’ design specification. Despite widespread consternation [...]

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia Pacific region – in this edition: Xandr launches Xandr Invest - a new global omnichannel buying platform; PwC Global Entertainment & Media Outlook [...]

There is no doubt that the television landscape is changing and as connected TV continues to grow, more brands are looking at the potential of video subscription services. So how can advertisers ensure they stay relevant in this evolving industry? [...]

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in this edition: Stack makes its ad exchange, BidMachine, available as open-source; Firefox makes Enhanced Tracking Protection available by default; FreeWheel’s [...]

Update: Weborama parent, Ycor, announced a counter bid for Sizmek today (7 June, 2019) - exclusive comment from Weborama CEO, Alain Lévy below. On Friday 31st May, Amazon announced that the company has officially signed an agreement to purchase Sizmek’s ad [...]