Every year is a big year for the digital ad industry, but 2019 really is gearing up to be a particularly significant year with, as ever, a healthy dose of the new. However, it’s been the recent upgrading of two [...]

In today’s digital world, consumers’ attention span continues to decrease while expectations for online experiences increase. Research conducted by Google indicates that if sites take longer than three to four seconds to load, users are more likely to turn towards [...]

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – and in this edition: Publisher Platform Adomik Launches UK Office; DoubleVerify Acquires Digital Video Technology Company Zentrick; Lotame Sees 460% Growth in [...]

In this piece, Emily Bedford, head of customer success, EMEA, Partnerize, tells DTCDaily that we have arrived at the age of the DTC Brand. You know the brands we’re talking about. They’re the direct-to-consumer players that so often sit next to the [...]

In this edition of Weekly Focus APAC: UOB Powers Up Digital Bank in Thailand; Visual AI to Help Samsung Mobile Consumers Discover & Buy Products; Alipay Goes to 3,000 Walgreens Stores; and DBS Doubles Up On QR 'Angbaos'. UOB Powers Up [...]

IAB UK recently launched National Anti Click-Through Rate Day to highlight the industry’s over reliance on vanity metrics for measuring digital ad effectiveness. This lighthearted message underlines a more serious need for advertisers to move away from CTR, which only [...]

Video is the holy grail of sight, sound, and motion; but what impact does ad format have on its ability to engage users? ExchangeWire speaks with Kai Henniges (pictured below), CEO and co-founder, Video Intelligence, who explains why video advertising [...]

The resurgence of e-commerce in Southeast Asia has helped mitigate the decline in postal mail volumes, but it has also raised last-mile delivery challenges. To address this, Singapore Post (SingPost) is looking to build up its network and offer more [...]

We are big believers in the direct-to-consumer (DTC) segment. We firmly believe this will be a big trend, not only in marketing, but also in the wider economy over the next ten years. The rise of media platforms, like Facebook and [...]