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  • The Wires 2024 Shortlist Unveiled: Fierce Competition Across All Categories

    The Wires 2024 shortlist is officially out. There's a lot of competition, and standards have been incredibly high - read on to discover who's made the cut... ExchangeWire's The Wires Awards has become a hallmark event in the ad tech industry. [...]

  • ATS London: NextGen Media Stats and What They Mean to You

    This ATS London session details and discusses the impact and consequences of NextGen media stats. Digital Turbine's Greg Wester's presentation is developed from groundbreaking behavioural research that tracks consumers’ daily media journeys and ad exposures. Tune in to gain actionable [...]

  • ATS London: Putting Publishers Back in Control

    In this ATS London session, Mat Broughton and an expert panel look at how the publishing industry can take power back. As the marketing and advertising industry has moved toward first party data on both the buy and sell side - [...]

  • ATS London: The New Power of Privacy

    In an era of data-driven marketing and evolving privacy regulations, navigating the intersection of technology, advertising, and privacy is crucial. Tune in to this ATS London session insightful session where industry experts delve into the challenges and opportunities of privacy [...]

  • ATS London: How Has Precision Targeting Transformed?

    This ATS London panel explores innovative alternatives to cookies, focusing on advanced ways of integrating data and channels to drive impactful campaigns. Tune in to learn how to harness the power of fully integrated media strategies across Display, OOH, TV, [...]

  • Google Wins Appeal Against EU Antitrust Fine; Very Media Group Launches; Tortoise Media in Talks to Buy The Observer 

    Today’s news: Google Wins Appeal Against EU Antitrust Fine; Very Media Group Launches; Tortoise Media in Talks to Buy The Observer  Google has won its appeal against an antitrust fine from the EU, officially being able to reject the €1.5bn (£1.26bn) [...]

  • ATS London: Discover the Reality of CTV

    In this stellar session from ATS London, an expert panel explore the journey through the triumphs and challenges within the programmatic CTV sphere Our guests offer a nuanced perspective on the evolving landscape of television in the digital era. Panel Rachel [...]

  • How Can We Navigate Ad Tech's Curation Revolution?

    In this ATS London panel, we explore how curation is reshaping the ad tech landscape. From overcoming PMP inefficiencies to navigating a post-cookie era, to smart activation. Discover why curation is the new champion of programmatic advertising. Panel Jasdeep Mondae, [...]

  • What Do 9,000 Brand Lift Studies Teach Us About Attention and Memory?

    In this ATS London session, Lumen's Mike Follett and an expert panel share their thoughts on Havas's recent study with Lumen and Brand Metrics. The panel discuss: • Why performance marketing alone can’t build a brand • The findings from Lumen’s [...]

  • Is In-housing Your Retail Media Ad Tech the Path to Success?

    Outdated ad tech won't sustain retail media growth. Advertisers now need sophisticated tools, unique ad formats, and targeted audiences to drive ROI, ROAS, and incrementality. In this ATS London session, Kevel's Neil Cameron, Catalina Salazar of Wolt, Verkstedt's Nana Lohmans [...]