RetailTechNews’ weekly Amazon Watch brings you some of the company’s biggest moves from the past seven days, analysing how the giant is revolutionising the retail space. In this week’s edition: Virtual Dash Buttons roll-out to third parties; Amazon purchases Blink to enhance [...]

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Nielsen measurement for mobile YouYube app in Europe; Capital for Taptica; JICWEBS certification for Havas; AI for Contentsquare; and New SSP for [...]

Marketing budgets grew at the slowest rate in nearly two years in the final quarter of 2017, reveals the Q4 2017 IPA Bellwether Report released this Wednesday (17 January). Although growth in marketing budgets is maintained, uncertainty and cost pressures [...]

With DSPs increasingly making ads.txt mandatory for their publishers, the pressure is on publishers to adopt the IAB project in order to fight inventory fraud. In this Q&A, Jochen Schlosser (pictured below), CSO, Adform, tells ExchangeWire that the majority of publishers are [...]

Brand safety has been the hottest topic in the world of digital advertising for the best part of 2017, since The Times published findings of their investigations suggesting that some major household brands were inadvertently funding extremist groups. Rather than [...]

ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Hugh Williams, senior data analyst, ExchangeWire. In this week’s edition: Digital channels to power ad spend growth; Mobile payments still looking to [...]

Over the past five years the mainstream marketer’s role has been dominated by the shift to digital. Mastery of marketing and advertising technology, as well as understanding the value of all types of data, have been become key capabilities that [...]

RetailTechNews rounds up some of the biggest stories in the European retail technology space. In this week’s edition: Retail continues to grow; M&S invests in technology transformation; and Mobile remains challenging for retailers. E-commerce to Reach USD$1.5tn (£1tn) by 2021 According to [...]

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: APAC ad spend to climb 4.2% in 2018; AU agency ad bookings hit £4.1bn; Merkle merges with [...]

Alibaba is back in this week's focus with a new partnership that will see its A.I. Labs business unit work on an Internet of Things (IoT) project to bring more intelligence into homes. The Chinese e-commerce operator said it inked [...]