Media agencies in Asia-Pacific want to play fair and work together so marketers in the region can better understand how consumers engage with their brands and deliver improved products and services. ExchangeWire spoke with three agencies to discuss their priorities [...]

This week, Alibaba has announced plans to expand its network of Hema supermarkets with another 30 locations in Beijing, up from the current five. Scheduled to open by end-2018, the new physical stores would beef up deliveries for some 1.5 [...]

ExchangeWire rounds up some of the biggest stories in the US/Canadian digital advertising space. In this week’s edition: Sizmek offers transparency across its AI-enabled platform; Merkle acquires HelloWorld; Vistar Media partners with LiveRamp; IAB & 4A’s release long-form video terms; [...]

Even though programmatic advertising is primarily about the tech behind the ads, rather than the shape and form of the marketing message, brands should not neglect the creative side of their marketing efforts, argues Karolina Faber (pictured below), head of [...]

Personalisation is the buzzword on everybody’s lips in retail at the moment. The question has now moved from whether or not to customise and enrich the customer experience, to how retailers can do this best. As with any trend, it [...]

Over 50% of businesses currently use one, but one-in-five are questioning that decision, according to Gartner.  This year’s Forrester’s DMP Wave Report also raised some interesting questions.  Here, Kristen Sesto (pictured below), DMP and data consultant, Encore Digital Media, outlines some areas to focus on [...]

The advertising industry as a whole has always understood the importance of an ideal user experience, not just to get the consumer’s attention, but the seamlessness needed to make it so ads are less of an intrusion. Writing exclusively for [...]

ExchangeWire bündelt die wichtigsten Nachrichten aus der Region DACH mit Schlaglicht-Interviews aus der deutschsprachigen Programmatic-Szene. Diese Woche: ProSiebenSat1 kauft Kairion; Kapitalspritze für Nano Interactive, Michael Schöning kehrt zu The Adex zurück; und Fünf Fragen an Kay Schneider, SmartX. ProSiebenSat1 verstärkt sein [...]

ExchangeWire talks to Maggie Mesa (pictured below), VP mobile business development, OpenX about the different strategies for desktop and in-app advertising, how ad fraud affects mobile apps, viewability measurement in in-app environments, and where mobile advertising is heading in the [...]

With header bidding the norm at all top publishers, first-price auctions should be a matter of course, argues Kay Schneider (pictured below), general manager, SmartX Platform, smartclip, in this exclusive byline for ExchangeWire, and explains why a change from second-price auctions [...]