EssenceMediaCom's Josh Gallagher on Ensuring Effective Measurement
In this video interview, ExchangeWire’s CEO Rachel Smith is joined by Josh Gallagher, COO APAC at EssenceMediacom to discuss measurement in advertising. Tune in as Rachel and Josh look at the state of play in measurement, delving into current measurement frameworks [...]
Karta’s Tony Barnes on How AI is Shaping the Music Industry, Video Games Boosting Creativity and the Converge of Music and Gaming
On this week’s episode of The MadTech Podcast, John Still is joined by Mat Broughton and Tony Barnes, co-founder of Karta, to explore the music and gaming industries. They discuss the open letter signed by 200 musicians against irresponsible AI, [...]
The MadTech Podcast Special: Geradin Partners' Damien Geradin on the Digital Markets Act (DMA)
In this episode of The MadTech Podcast Special, Geradin Partners' founding partner Damien Geradin joins ExchangeWire research lead Mat Broughton and CSO Ciaran O'Kane to discuss the EU Digital Markets Act (DMA) and its potential implications on the advertising technology [...]
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