The Mars Agency’s Katrina Smart on Twitch’s Short-Form Video, Roblox’s Immersive Ads, and Social Media’s Soaring Ad Spend
On this MadTech Podcast episode, Anne-Marie Sheedy is joined by Mat Broughton and Katrina Smart, Commerce Director Europe at The Mars Agency to explore the latest news in media and marketing. They take a look at Twitch's entrance into the world [...]
Sport Design Australia’s Ryan Ellul on Harnessing Sports for Marketing and Investing in Longterm Brand Alignment
In this special episode of the MadTech Podcast, ExchangeWire’s Head of Content John Still is joined by Ryan Ellul, Co-Founder and Sport, Marketing & Commercial Leader at Sport Design Australia. John and Ryan delve into a sports-inspired conversation, expanding on: How brands [...]
Behave's Lea Karam on EU vs Meta, X's CTV Ambitions and TikTok Lite
On this week's MadTech Podcast, host John Still is joined by ExchangeWire's Lindsay Rowntree and special guest Lea Karam, Consulting Director, Behave, part of Total Media Group Listen in as they discuss a new investigation into Meta's data collection, X's venture [...]
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