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  • Data to Take APAC Centrestage in 2018

    News

    From security, to compliance, to intelligence, data appears to be the main focus for Asia's ad tech community in the new year, with market players also urging for more education. The need for marketers in this region to arm themselves [...]

  • The Blockchain Utopia Ad Tech Has Waited For

    News

    Blockchain: Buzzword? Game changer? Try 'utopia'. After reviewing a white paper on XCHNG, Maor Sadra (pictured below), managing director and CRO, AppLift, believes there might just be such a utopia in which no single player has all the power, and where 'market' dynamics [...]

  • Important to Realise Addressable TV Is in Its Infancy: Q&A with Kevin O’Reilly, CTO, TVSquared

    News

    Change is afoot in TV advertising. A shift in viewing habits, coupled with advances in sophisticated targeting, signal a new era for the TV market. Speaking exclusively with ExchangeWire, Kevin O’Reilly, CTO of TVSquared, discusses addressable TV, the circumstances driving [...]

  • Header Bidding Vs the Ad Server: Who Wins?

    Trader Talk

    Header Bidding Vs the Ad Server: Who Wins?

    At ATS London 2017, a panel of experts discussed where the future of the ad server lies, and if header bidding is sounding the ad server's death knell. Moderator: – Matt Prohaska, CEO and Principal, Prohaska Consulting Panellists: – Nigel Gilbert, VP, Strategic Development, EMEA, [...]

  • ATS London 2017: Opening Fireside Chat with Michael Barrett, President & CEO, Rubicon Project

    Event Videos

    ATS London 2017: Opening Fireside Chat with Michael Barrett, President & CEO, Rubicon Project

    At ATS London 2017, Rubicon Project's president and CEO, Michael Barrett, opened the conference in a fireside chat with ExchangeWire CEO, Ciaran O'Kane.

  • Road to ATS Paris: SoLocal's Christophe Parcot Discusses French Programmatic Strategy

    Trader Talk

    Road to ATS Paris: SoLocal's Christophe Parcot Discusses French Programmatic Strategy

    In ‘Road to ATS Paris’, a series of interviews charting programmatic trends in the French advertising industry, Michel Juvillier, CEO, Juvillier Conseil, interviews a number of experts from agencies and publishers, to bring a flavour of the key topics that [...]

  • Why TV Monetisation is Not Just Black and White

    Trader Talk

    Why TV Monetisation is Not Just Black and White

    At ATS London 2017, a series of experts came together to discuss the future of TV advertising and how the changing face of TV monetisation will provide myriad challenges and opportunities ahead. Moderator: – Vincent Flood, Editor, Video Ad News Panellists: – Jamie Caras, Senior Regional [...]

  • GDPR – 5 Ways to Save your Business

    Trader Talk

    GDPR – 5 Ways to Save your Business

    At ATS London 2017, Rosemary Smith, director, Opt-4 delivered a presentation on the impending impact the GDPR will have on the advertising industry. She then sat down with a series of industry experts, to discuss how they are preparing for [...]

  • ExchangeWire Research: Maximising the Value of Mobile Data

    Trader Talk

    ExchangeWire Research: Maximising the Value of Mobile Data

    At ATS London 2017, ExchangeWire sat down with Ian James, GM international, Verve to discuss the value of mobile location data and how its benefits can be leveraged across the industry. The full findings of the research report can be downloaded [...]

  • The Great Service Layer Debate: Consultancies & Agencies

    Trader Talk

    The Great Service Layer Debate: Consultancies & Agencies

    At ATS London 2017, ExchangeWire hosted a discussion between industry experts about the future of the agency model, and how consultancies are disrupting the service layer. Moderator: – Lindsay Rowntree, Head of Content, ExchangeWire Panellists: – Anthony Rhind, Chief Operating Officer, Beamly – Wayne Blodwell, [...]

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