In a war, for every yard of ground gained by one side, a yard is lost by the other. Yesterday, it was Apple, fighting for user experience and against those shoes you didn’t buy that follow you around the internet, [...]

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Triton Digital partners with South African 365 Digital; Captify expands to Spain; Bitposter collaborates with OOH Yes; Lotame integrates Nordics data; Independent [...]

Over the years, the agency model has started to change, and the focus on performance has come to the forefront in 2017. In a series of features reflecting on the past year and looking ahead to what we can expect [...]

Targeting in the age of programmatic is not about demographics anymore. It is about the consumer's passions, interests, and habits. In this opinion piece, John Snyder (pictured below), CEO, Grapeshot, looks at personalisation and how the GDPR will make a [...]

2017 has seen quite a few changes across the digital advertising ecosystem, but will we have to look forward to next year? In a series of features reflecting on the past year, and looking ahead to what we can expect [...]

The death of physical shops, and indeed the high street, has long been predicted ever since online shopping began to grow in earnest. And the figures around online spending certainly back that up: last year in the UK, we spent [...]

Over the past five years the mainstream marketer’s role has been dominated by the shift to digital. Mastery of marketing and advertising technology, as well as understanding the value of all types of data, have been become key capabilities that [...]