Digital-out-of-home (DOOH) advertising has made some leaps and bounds in 2017, but there will be plenty of room for growth in how this medium develops. In a series of features reflecting on the past year, and looking ahead to what [...]

The world for publishers has changed over the last year with a focus on quality content and ways to unlock new revenue streams. In a series of features reflecting on the past year, and looking ahead to what we can [...]

One of the latest ways the industry has tried to combat fraud has been with the ads.txt initiative, allowing content owners to specifically declare who is authorised to sell their inventory. Writing exclusively for ExchangeWire, Olivier Girault (pictured below), director, [...]

In this week’s LATAM Roundup: Omnicom Media Group launches Adylic in Brazil, after two years of operations in London, to assist advertisers to optimise their programmatic campaigns; in-image ad tech Seedtag debuts in Brazil, the second Latin American market, after [...]

ExchangeWire bündelt die wichtigsten Nachrichten aus der Region DACH. Diese Woche: Adition und Spiegel Media bringen CpH-Messmetrik; Smart implementiert ads.txt; Ads.txt auch bei Fyber; Kooperation zwischen smartclip und emetriq; und Neue DACH-Chefin für Ligatus. Auch auf ExchangeWire DACH veröffentlicht. Messmetrik-Pilotprojekt von [...]

The furore around viewability measurement is starting to subside, but it was still a hot talking point of 2017. Should advertisers be treating viewability as a KPI, or as a hygiene factor, standardised across any digital marketing campaign? In a series [...]

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Programmatic ad spend to continue growth; Improve Digital supplies SSP for the Guardian; Fraudlogix adds ads.txt; GDPR investments to grow; and Smart’s [...]

One of the fastest growing tech verticals out there, augmented reality (AR), is looking at a USD$90bn (£67bn) market by 2020 – a figure which, if met, would be 15-times greater than in 2016. It is fair to say, AR is [...]

It's been the "year of mobile" for years, but there has been major strides to making it a reality in 2017. And there's a lot more on the horizon for mobile in 2018. In a series of features reflecting on [...]

Digital advertising has had nothing if not a tumultuous time in 2017. There's much to reflect on, even more to learn from, but also plenty to be positive about, as we enter 2018. Connected TV has become the talk of [...]