ExchangeWire on BBC Commercialising Podcasts, Big Tech vs the DMA, and Disney's DRAX
On this ExchangeWire team episode of the MadTech Podcast, Mariam Ahmad is joined by John Still and Lindsay Rowntree to discuss the latest in the worlds of media and marketing. They discuss the BBC’s plan to commercialise podcasts, the tech giants [...]
Opti Digital's Magali Quentel-Reme on AI, Sustainability, Balancing Revenue and UX, and Innovative Ad Formats
Opti Digital's CEO, Magali Quentel-Reme talks to ExchangeWire about AI's pivotal role in driving digital ad revenue growth, emphasising its transformative impact on programmatic advertising. Quentel-Reme also highlights the industry's focus on sustainability and the importance of innovative ad formats [...]
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