On today’s news digest: US Hits Apple with Antitrust Lawsuit; Paid Subscriptions to Music Streaming Services Exceed 500m for First Time; Warner Bros Discovery’s Max to Launch in Europe  Apple is caught up in more legal troubles: the US Department of [...]

This week on The Stack: Disney Teams Up with Google and The Trade Desk to Expand Real-Time Ad Exchange; OpenAI Partners with Publishers; Nvidia Unveils New AI Chip  Several partnerships made this week’s news: Disney will be teaming up with Google’s [...]

The world of audio ads is evolving fast, turbo-charged by programmatic tech. We're breaking down the latest trends, the journey so far, and future predictions, with some exclusive insights from industry experts. Considering the success programmatic has seen across a myriad [...]

Planet Earth is heating up, and the advertising industry is fanning the flames. As players in the advertising ecosystem attempt to pave the way for a more sustainable future, how far have industry efforts taken us?   The Advertising Ecosystem vs the [...]

On today’s news digest: Disney Teams Up with Google's Display & Video 360 and The Trade Desk to Expand its Real-Time Ad Exchange; EU to Introduce Election Disinformation Legislation; Google Fined for Using Publishers’ Data for Gemini  Disney has announced an [...]

In association with Kevel In the ever-evolving landscape of retail and ecommerce, one thing is quite clear: to compete with Amazon, the industry must embrace programmatic retail media (PRM). PRM holds the key to unlocking these unprecedented opportunities. At the heart [...]

Increasingly-sophisticated AI tools are driving a renewed focus on dynamic creative optimisation, as marketers look to further leverage their datasets. To that end, in this contributed article, John Tigg, EVP, global client partnerships at Yieldmo, outlines the five key ingredients [...]

On today’s news digest: Nvidia Reveals Latest AI Chip; Meta Offers to Reduce Subscription Fees Under EU Privacy Review; YouTube Now Requiring Realistic AI Content Disclosure   On Monday, Nvidia revealed its latest AI chip, the Blackwell B200 GPU. Named the world’s [...]

How do agencies maintain an effective balance between creativity and data-driven strategies? We hear from Emily Hart, digital director at AKA UK. The question of utilising both data and creativity is one that I think is consistently relevant, and is certainly [...]