dentsu's Ganga Chirravuri on the Evolution of Programmatic
On this episode, ExchangeWire's Mat Boughton is joined by Ganga Chirravuri, president product and development, dentsu APAC, to discuss how the advertising industry is evolving, how the programmatic sphere developing and the key strategies brands should adopt to stay competitive. Tune [...]
Defining the Future of Cookieless Measurement
In this Deep Dive, we team with Quantcast to look at how best to approach cookieless measurement, and how that will really define the cookieless future. It's time for the industry to move beyond cookies. So what will define the future [...]
In this Deep Dive, we team with Quantcast to look at how [...]
ITV's Rhys McLachlan on News Corp vs Perplexity, Brand Safety and Netflix
On this week's MadTech Podcast, ITV's director of advanced advertising Rhys McLachlan joins John Still and Lindsay Rowntree to discuss News Corp's legal action against Perplexity, Bountiful Cow's challenge to overzealous brand safety measures, and Netflix's subscriber growth. News Corp sues [...]
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